Media Planner, Global Media

Company Description Ubisoft’s 20,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown. **Job Description**: At Ubisoft's WW Publishing headquarter, you oversee a part of the Ubisoft brand portfolio, your main mission will be the definition of the media strategy and the lead of digital media campaigns in EMEA (Europe, Australia, MENA) and North America (United States and Canada), in coordination with the brand marketing teams, our subsidiaries and our media partners. You will join the "Planning" team within the Global Media Publishing department, composed of two other teams: "Portfolio & Media transformation" in charge of media strategy for cross brands topics (ex: Ubisoft Store) as well as “Channel Management & Data Operations” in charge of execution of media campaigns and ad tech topics. More specifically, your missions will be the following: **Be responsible for audiences and media strategy on a pool of Ubisoft's flagship brands** - Definition of the yearly media strategy on a portfolio of games in direct collaboration with our media partners (ex: Google, Twitter, Meta, Snapchat, Tiktok, Twitch, Xbox, Playstation ) and the Brand Marketing teams. The media strategy includes: media objectives, budget breakdown by moment of communication, distribution by channel, orchestration of messages as well as local investment recommendations (mostly offline - TV, cinema, OOH, etc.). - Collaborate with our media partners, Audience & Data teams and Brand Marketing teams to define audience segmentation and their activation strategy - Closer to moments of communication, in collaboration with the Channel Managers team, define detailed digital media plans (flighting, choice of assets and detailed placements by channel, etc.) including a reporting and KPIs framework. - Analysis of campaign performance for the sake of always improving our campaign plans. - Presentation of strategies and results to Brand Marketing teams and Management, to get their support and collaboration. **Lead digital media campaigns from plan to launch** - Brief and work in collaboration with our trading desk and our internal operational teams on the implementation of cross-channel online campaigns (programmatic, Facebook, Youtube, Twitch, Snapchat, Twitter, etc.) - Work closely with marketing teams to obtain the most relevant creative assets & formats for our campaign objectives in a timely manner. - Ensure and share very regular monitoring of the results of ongoing campaigns to optimize our media KPIs in partnership with the Channel Management & Data Operations teams. - Ensure the budget follow-up of the campaigns **Be the main point of contact for the subsidiaries on media strategies** - Be in direct contact with our subsidiaries to ensure smooth communication of media information throughout the zones (eg brief them on activations, give visibility on plans). - Consolidate and validate the media plans of our various subsidiaries (mainly offline - TV, cinema, OOH, etc.) and ensure the consistency of the media mix between central digital media investment and local media activations throughout the zones. **Contribute to strengthen the expertise and innovation of the Planning team** - Adopt and contribute to the team's processes by proactively sharing ideas and contributing to the improvement of our planning and reporting tools. - Collaborate with other Media Planners in the team, Ubisoft expertise teams (eg Analytics, Data, Console Expert, Content Creator) and our external partners to enrich media strategies and ways of working - Be informed of market news and developments as well as define media tests (new formats, new channels, new targeting, etc.) to be constantly in a test & learn process - Listen to local media trends to improve campaign performance **Qualifications**: - You have a confirmed experience in a similar position with an international dimension, in the online media buying sector, or with an advertiser. - You can pilot several projects in parallel and be proactive. You can work collaboratively and cross-functionally within an international organization. You have good communication and presentation skills - You are very rigorous, and comfortable with the manipulation of figures and data. You are proficient in Excel. - You have a good knowledge of online marketing m