Regional Sales Representative – France

AYRTON, one of the world leaders in the design, creation, and manufacture of LED lighting solutions for the entertainment industry, is recruiting a Regional Sales Manager for France for its Danish partner SGM Lighting.

Why join SGM

SGM Lighting designs and manufactures high-performance entertainment and architectural lighting used on tours, festivals, TV and film sets, theatres, live events, and venues worldwide.

These roles focus exclusively on the entertainment market (touring, festivals, TV/film, theatre, live events, venues).

The Role

Own revenue growth in France for SGM entertainment lighting only. You'll build trusted relationships with rental & production companies, theatres and performing arts, TV/film & broadcast, touring/live events, venues & integrators, and lighting designers, from prospecting and demos to specification and closing, while ensuring an excellent customer experience. Architectural projects are managed by a separate team.

Key Responsibilities

• Territory ownership: build and execute an account plan by customer segment; deliver quarterly revenue and pipeline targets.
• Channel & key accounts: develop rental/production partners and resellers; co-create enablement plans and joint reviews.
• Specification & demand creation: present solutions to Lighting Designers, Production/Project Managers, Technical Directors, and venue technical teams; convert specifications into orders.
• Full sales cycle: prospecting, demos/shoot-outs, quotations, negotiations, and closing; coordinate with Inside Sales, Service, and Logistics.
• Market intelligence: track competitor activity, pricing dynamics, and product trends; share actionable insights.
• Forecasting & systems: keep opportunities and forecasts current in Salesforce; follow order and delivery flows in SAP Business One.
• Events: represent SGM at tradeshows, roadshows, open days, and customer events.

About You

• Proven sales experience in entertainment lighting or adjacent live-events technology (pro audio, staging, video).
• Established network with rental/production houses and stakeholders in theatre, touring/live events, TV/broadcast, and venues.
• Strong consultative selling: discovery, solution framing, ROI justification, and closing.
• Confident with product demos and technical conversations; able to translate specs into customer value.
• Working knowledge of Salesforce and SAP Business One, or a fast learner ready to adopt both.
• Languages: Native-level French and professional English.
• Mobility: Extensive travel within France; valid driver's license.

Nice to Have

• Experience collaborating with lighting designers, tour managers, and technical directors.
• Awareness of control ecosystems (e.g., grandMA), media servers, or show networks.
• Familiarity with rental commercial models and structured buying processes.

About SGM Lighting

Light Makes the Difference

We believe light is the essential difference in how you see and experience the world.

At SGM, we design lighting solutions that empower creators to transform spaces, moments, and emotions with fixtures built to perform, built to last, and built to inspire.

SGM develops, manufactures, and tests all products in Aarhus, Denmark and in China. This unique setup enables us to meet the highest quality standards while ensuring fast global deliveries, short lead times, and responsive, integrated customer support.

How to Apply

Ready to take the next step in your career with a company at the forefront of lighting innovation? Send your application and CV to

Interviews are held continuously, so we encourage you to apply as soon as possible.

We look forward to hearing from you