Global Brand Activism Lead

Hi, we're Back Market.

We're here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new.

Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have.

Are you ready to join us?

About the role

We are looking for a maternity leave replacement from the end of March to the end of September month fixed-term contract).

Understanding Brand Activism at Back Market

At Back Market, brand activism is at the heart of our mission to challenge and transform the tech industry. Our activism focuses on denouncing the fast tech system - a destructive cycle of overproduction, overconsumption, and planned obsolescence that has created a throwaway culture around our electronic devices.

Through our brand activism strategy, we aim to:

• Create awareness about the environmental and social impact of fast tech

• Empower our users to take action and make conscious choices

• Promote the Slow Tech movement as a sustainable alternative through refurbishment, reuse, and repair

As Global Brand Activism Lead, you will be responsible for deploying our 2026 activism strategy across awareness campaigns, events, partnerships, and product category activations that challenge the status quo and inspire real change.

Your mission if you accept it :

Strategy deployment & project management:

• Lead the execution of Back Market's 2026 brand activism strategy

• Manage and coordinate multiple activism projects including awareness campaigns, events, strategic partnerships, and specific product category launches

• Oversee end-to-end project delivery from conception to execution, ensuring operational excellence

Cross-functional leadership:

• Collaborate closely with the entire marketing department (Creative Studio, Social Media, Content, Partnerships, PR & Influence, Channels and Media…)

• Partner with local market teams to adapt and deploy activism initiatives locally

• Work hand-in-hand with Product Marketing and Category teams to launch new products and services that address activism-related challenges

• Coordinate with Public Affairs, Sustainability, and Philanthropy teams to ensure alignment and maximize impact

Campaign & activation development:

• Design and execute impactful awareness campaigns that expose the fast tech system

• Create engaging activations that empower consumers to join the Slow Tech movement

• Develop partnerships with NGOs, activists, and organizations aligned with our values

Stakeholder engagement:

• Build and maintain relationships with external partners, influencers, and advocacy groups

• Work directly with the VP of Brand and Brand Operations Manager

Impact & Reporting:

• Establish KPIs to measure the effectiveness of activism initiatives

• Report regularly on campaign performance and strategic recommendations

You're at the right place if you :

Experience & background:

• Have a minimum 7+ years of relevant experience in brand marketing, activism, or purpose-driven campaigns

• Come from a creative agency background, worked as a freelancer, or held similar positions in-house

• Have proven track record in managing complex, multi-stakeholder projects

Skills & competencies:

• Strategic thinking combined with creative problem-solving abilities

• Excellent project management skills with the ability to handle operational execution

• Deep sensitivity to impact marketing and societal issues

• Understanding of sustainability challenges and public affairs landscape

• Ability to balance strategic vision with hands-on implementation

Language & Location:

• Fluent in English (speaking and working) - mandatory

• Based in Paris to work directly with the VP of Brand and Brand Operations Manager

Mindset:

• Passionate about social and environmental justice

• Self-motivated and proactive in a fast-paced, mission-driven environment

• Comfortable working across diverse teams and cultures

• Eager to make a real impact on how people consume technology

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