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Senior Marketing

il y a 23 heures

Paris, Île-de-France Taster Temps plein

Brand portfolio: Pepe Chicken, Starsmash, SpudBros Express, La Vie Dirty Burger, OutFry, Crousty Crew

Location: Paris; France

Your responsibilities:

We are looking for a highly resourceful, entrepreneurial Senior Marketing Manager to own the growth engine for Taster. This role is the bridge between our digital presence on delivery platforms and the physical success of our restaurant partners. You will be responsible for turning one-time meals into lifelong fans through a world-class loyalty program, optimizing our visibility on major delivery apps, and empowering our partners with high-impact local marketing strategies.

The Scope, what you will do:

1. Loyalty & Retention Strategy

  • Build & Scale Loyalty: Design, launch, and manage a cross-brand loyalty program (starting with Spud Bros) to increase Customer Lifetime Value (CLV) and repeat purchase rates.

  • CRM & Engagement: Own the communication lifecycle on our Loyalty program (email, push, SMS) to keep our brands top-of-mind and drive direct-to-consumer engagement.

  • Incentive Modeling: Work with Finance to design promotion and reward structures that drive growth without eroding margins.

2. Platform Marketing & Partnerships (Deliveroo, UberEats, Just Eat)

  • Platform Optimization: Act as the primary lead for our relationships with delivery platforms to ensure Taster brands have maximum visibility and "Best in Class" conversion metrics.

  • Ads & Promo Management: Strategically allocate and optimize platform marketing budgets (e.g., UberEats Ads) to maximize ROI and dominate the digital "high street." in collaboration with Senior Analytics & Strategic project manager.

3. Local Marketing & Partner Success

  • Hyper-Local Execution: Develop Local Marketing toolkits for our franchise partners, enabling them to drive footfall and digital orders in their specific neighborhoods.

  • Offline-to-Online: Spearhead local activations, community events, and physical branding initiatives that bridge the gap between the street, the app and our creator communities.

  • Stakeholder Influence: Act as a consultant to our restaurant partners, helping them understand and execute marketing strategies that grow their specific territories.

  • Local Store Launch strategy

 4. Brand Strategy & Annual Marketing Planning

  • Strategic Roadmap: Partner directly with Head of Brands / brand owners (e.g., Pepe Chicken, Starsmash, Spud Bros Express) to translate their vision into a robust, 12-month marketing calendar.

  • Integrated Campaigns: Coordinate major "hero" moments, new product launches, and seasonal activations, ensuring brand arbitrage across all digital and physical touchpoints.

  • Budget & Goal Setting: Define yearly KPIs and budget allocations per brand, ensuring marketing spend is aligned with the specific growth stage and commercial targets of each brand.

5. Performance Marketing

  • Full-Funnel Acquisition: Design and execute high-performance paid media campaigns across Meta, TikTok, and Google to drive high-intent traffic to our delivery storefronts and proprietary channels.

  • Test & Learn mindset: You'll experiment with ad creatives, hook rates, and landing page optimizations to slash CAC while scaling volume.

  • Data-Driven Attribution: refining our understanding of how digital spend translates to physical kitchen orders and building a sophisticated attribution model that justifies every cent spent.

Is It Really For Me?

  • Experience: 5+ years in Marketing or Growth roles, specifically within FoodTech, QSR (Quick Service Restaurants), or Marketplace environments.

  • Loyalty Expert: Proven track record of building or managing customer loyalty programs and retention funnels.

  • Platform Savvy: Deep understanding of marketplaces dynamics; the Deliveroo/UberEats/Just Eat ecosystems and how to "win" on their algorithms.

  • Commercial Mindset: You don't just "do marketing"—you understand unit economics, CAC/LTV, and how your actions impact the P&L.

  • Bilingual: Fluent in English and French (required) to manage our core European markets.

  • Tools: Proficient in CRM tools (e.g., Braze, Klaviyo), analytics (Looker, Excel), and comfortable using data to tell a story.

Timeline: We will be accepting applications until the end of February (28/02 included). Candidates will be reviewed on a rolling basis, and interviews will be scheduled during this period.

Start Date: March 1st 2026