Content Marketing Specialist

il y a 3 jours


Rue des Pirogues de Bercy Paris France SOFY Temps plein

En tant que Content Marketing Specialist, tu es la voix experte de Sofy.

Ton objectif : attirer, convaincre et éduquer des décideurs B2B (marketing, CRM, relation client, direction digitale) grâce à des contenus à forte valeur ajoutée.

Tu travailles en lien direct avec la direction, les équipes sales et produit.

Tes Missions

Création de contenus experts

  • Rédiger des livres blancs, études de cas et guides (SMS marketing, RCS, messagerie conversationnelle, visibilité locale, etc.)

  • Concevoir et animer des webinaires B2B (scénario, slides, contenus, replay)

  • Participer à la rédaction de contenus stratégiques : landing pages, argumentaires sales, supports commerciaux

Content & lead generation

  • Décliner les contenus pour alimenter les campagnes d'acquisition (LinkedIn Ads, Google Ads, email)

  • Travailler sur des logiques de lead magnet et nurturing B2B

  • Collaborer avec des prestataires ou agences si besoin (ads, design, vidéo)

Positionnement & message

  • Traduire des sujets techniques (SMS A2P, RCS, WhatsApp Business, Google Business Profile…) en messages clairs et impactants

  • Contribuer au positionnement de Sofy comme acteur expert et crédible sur son marché



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