Brand Manager Marketing France

il y a 2 semaines


Boulevard du Général Martial Valin Paris France La Vie Temps plein 50 000 € - 80 000 € par an

La Vie is here to change the world, one (plant-based) bacon strip at a time. We're on a mission to revolutionize charcuterie and make plant-based eating irresistibly delicious, fun, and mainstream.

Already listed in most major French retailers and growing fast across Europe, we're now accelerating our brand presence and performance in France, our #1 priority market.

We're looking for a bold and business-driven Brand Manager Marketing France to take the lead on driving sell-out, awareness, and impact on shelves.

Reporting to the Head of Marketing France, you will own and execute our brand strategy for retail and out-of-home, while contributing to cross-channel campaigns and innovation launches. You'll be at the intersection of brand, business and operations, bringing our bold tone and strong values to life in-store and beyond.

What You'll Do

Brand Acceleration

  • Build and execute the retail and food services marketing strategy in line with brand and business goals.

  • Own yearly planning for POS, promotions, field activations, and sampling.

  • Collaborate with the sales team to optimize visibility, drive retail velocity.

Innovation & Renovation Ownership (Innoteam)

  • Be the business lead for all core range NPDs and renovations in France: positioning, launch strategy, toolkit development.

  • Partner with Product, Studio and Sales to bring innovation to market with maximum impact.

Campaigns & Brand Activation

  • Co-lead brand campaigns execution across Media, PR, Social Media and Influence, alongside the Head of Marketing and creative Studio team.

  • Ensure message consistency across all brand touchpoints – from TikTok to TV, and shelf to shopper.

Performance Analysis & Strategy

  • Lead the analysis of brand performance in retail using IRI, dashboards and P&L tracking.

  • Translate data into clear, actionable insights to fine-tune activations and steer budget allocation.

  • Build and present performance reports and recommendations to the wider team.


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