Brand Manager Marketing France
il y a 2 semaines
La Vie is here to change the world, one (plant-based) bacon strip at a time. We're on a mission to revolutionize charcuterie and make plant-based eating irresistibly delicious, fun, and mainstream.
Already listed in most major French retailers and growing fast across Europe, we're now accelerating our brand presence and performance in France, our #1 priority market.
We're looking for a bold and business-driven Brand Manager Marketing France to take the lead on driving sell-out, awareness, and impact on shelves.
Reporting to the Head of Marketing France, you will own and execute our brand strategy for retail and out-of-home, while contributing to cross-channel campaigns and innovation launches. You'll be at the intersection of brand, business and operations, bringing our bold tone and strong values to life in-store and beyond.
What You'll Do
Brand Acceleration
Build and execute the retail and food services marketing strategy in line with brand and business goals.
Own yearly planning for POS, promotions, field activations, and sampling.
Collaborate with the sales team to optimize visibility, drive retail velocity.
Innovation & Renovation Ownership (Innoteam)
Be the business lead for all core range NPDs and renovations in France: positioning, launch strategy, toolkit development.
Partner with Product, Studio and Sales to bring innovation to market with maximum impact.
Campaigns & Brand Activation
Co-lead brand campaigns execution across Media, PR, Social Media and Influence, alongside the Head of Marketing and creative Studio team.
Ensure message consistency across all brand touchpoints – from TikTok to TV, and shelf to shopper.
Performance Analysis & Strategy
Lead the analysis of brand performance in retail using IRI, dashboards and P&L tracking.
Translate data into clear, actionable insights to fine-tune activations and steer budget allocation.
Build and present performance reports and recommendations to the wider team.
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