Senior Marketing Lead, Growth Marketing

About The Role

About the Role

We are seeking a highly experienced, strategically minded Senior Lead for our Paid Social program. You will own global experimentation, performance acceleration, and innovation across a range of channels including Meta, TikTok, Pinterest, Reddit, to name a few. This role will be responsible for managing existing, scaled programs towards performance guardrails as well as designing and executing high-velocity testing pipelines with optimal creative, audiences, data, and landing pages. You will drive measurable business impact, and build worldwide playbooks working with cross-functional partners.

Why Join Us

You'll be part of a collaborative Growth team that values creativity, experimentation, and impact. With access to significant budgets, a strong data-driven culture, and exposure to cross-functional experts, you'll have the opportunity to accelerate your performance media craft, while directly contributing to scaling our business.

Key Responsibilities

You will be responsible for managing and executing the day-to-day operations of our digital advertising customer acquisition program including launching, testing and optimizing paid social campaigns.
You will be responsible for driving new, high-value merchants to the Shopify platform within our efficiency targets globally.
You will be responsible to develop a deep understanding of marketing trends and opportunities across our priority regions in NA, EMEA & APAC to feed program strategy
You will work closely with our Creative Strategy team to develop effective full funnel Marketing programs that have a positive impact on our brand
You will work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our program.
You will work closely with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.
You will be responsible for actively communicating the progress and financial health of the program across the organization.

Qualifications

A successful track record in managing direct response campaigns within marketing media platforms including but not limited to social, video and programmatic display campaigns.
Experience building full funnel programs that meet efficiency targets including measurement, creative and tactic level strategy for all parts of the funnel.
Ability to analyze raw data and develop actionable insights related to marketing activity. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.
Data visualization skills and the ability to translate complex data concepts into actionable insights. Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics.
Experience with SQL. You may not be able to write complex queries from scratch, but you have a high-level understanding of databases and how to query them.
Strong stakeholder management & communication skills required.
Ability to thrive in a fast-paced environment and can navigate through ambiguity and work with minimal guidance.

Please note: with the end of year break, we will not be screening or inviting candidates to interview until mid-January.

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we've grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people's lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About You

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

Care deeply about what you do and about making commerce better for everyone
Excel by seeking professional and personal hypergrowth
Keep up with an unrelenting pace (the week, not the quarter)
Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
Bring critical thought and opinion
Use AI tools reflexively as part of your fundamental workflow
Embrace differences and disagreement to get shit done and move forward
Work digital-first for your daily work
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