VP of Sales Operations- Cannabinoid/Hemp Brands

The Pack Labs is redefining the future of hemp-derived products with groundbreaking innovation and an unwavering commitment to excellence. Our mission is simple yet bold: to create exceptional, forward-thinking products that elevate the way people experience hemp-derived cannabinoids.

At the heart of our work is a passion for quality and creativity. Every product we develop is designed to set a new benchmark in the industry, combining cutting-edge innovation with an unparalleled focus on the consumer experience. From formulation to production, we push boundaries to deliver products that are as effective as they are enjoyable.

Our in-house brands, MUNCHIES and Imperial Extraction, showcase our drive for innovation. Delta Munchies transforms the hemp-derived cannabinoid experience with products that are as fun as they are revolutionary, while Imperial Extraction raises the bar with premium extracts that exemplify superior quality and craftsmanship.

At The Pack Labs, we don't just make products- we build scalable commercial engines. With aggressive growth targets and expanding market presence, execution excellence is critical to our next phase of growth.

Who You Are

As Vice President of Sales Operations, you will lead The Pack Labs' national expansion and sales operations, reporting directly to the CEO. We are seeking a data-driven, hands-on sales leader who has built and scaled sales systems from the ground up in fast-growing environments and brings deep systems fluency and operational rigor.

Success is measured by adoption, forecasting accuracy, and predictable results- not decks or theory. This is an execution-first role, not a strategy or advisory position. The expectation is hands-on ownership and follow-through that drives real, day-to-day change.

What We're Looking For

Sales Execution & Systems Ownership

Own and enforce consistent CRM (HubSpot) usage across the sales organization, including deal stages, activity tracking, promotions, forecasting, and data accuracy
Translate sales strategy, training, and initiatives into enforceable workflows, required fields, and operating cadences within HubSpot
Set and uphold execution standards; address and escalate non-compliance when core fundamentals are not followed

Forecasting, Reporting & Accountability:

Own sales forecasting, pipeline health, and revenue predictability across accounts, reps, and regions
Build and maintain execution-focused dashboards that reflect reality (not vanity metrics)
Lead weekly pipeline reviews and execution check-ins with sales leadership
Identify risks early and recommend corrective actions

Commercial Readiness & Program Gating:

Ensure sales readiness before launching new programs, promotions, or initiatives
Define clear go / no-go criteria based on system readiness, team capacity, and execution risk
Pause, redesign, or discontinue initiatives that cannot be executed effectively

Team Enablement & Scale

Building, scaling, and leading a national sales team that crushes goals and sets a culture of results, accountability, and excellence
Create and maintain sales playbooks, operating standards, and execution checklists
Ensure training translates into required behaviors and system usage
Prepare the organization for scale by hardening fundamentals before layering complexity

Cross-Functional Alignment

Partner with Sales, Marketing, Operations, and Finance to ensure commercial plans are executable end-to-end
Align forecasting with inventory availability, margin targets, and cash flow realities
Ensure marketing programs and promotions are operationally supported by sales systems

Qualifications

7+ years of experience in sales leadership roles with direct ownership of execution, including Sales Operations, Commercial Operations, Revenue Operations, or similar functions
Track record of building, repairing, and scaling sales execution in high-growth, operationally complex environments
Build and lead a national sales team that consistently hits targets and operates with a culture of accountability and execution
Deep proficiency with HubSpot CRM, including hands-on implementation, workflow design, reporting, and enforcement
Strong understanding of B2B sales processes, forecasting, pipeline management, and promotion mechanics
Highly organized, detail-oriented, and biased toward action over analysis
Executive-level communication skills with the ability to push back when needed

Pluses

Experience in regulated industries, such as hemp-derived cannabinoids, vape, functional mushrooms, CBD, THC beverages, or nutraceuticals
Hubspot Guru

This is more than a role; it's an opportunity to leave your mark on an industry geared for transformation. If you're ready to lead with purpose and passion, we want to hear from you

Benefits & Perks

Competitive salary rage $195k- $240k OTE | Base salary: $140,000–$180,000 & On Target Earnings
Full Benefits: Medical, Dental, Vision, and 401(k)
Generous vacation policy/ Paid Time Off
Remote flexible work - with travel to trade shows, key markets, and team on-sites

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