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Program Specialist, Social Brand Reputation
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About the Role
Our mission is to ensure all Uber users have a seamless customer care experience, while also protecting Uber's reputation. To do this, we are building a new team called the Social Brand Reputation Team in France. They will sit under Global Community Operations on the Social Media Operations Response Team (SORT), but they will be closely tied to Regional Marketing and Crisis Communications.
They will live and breathe social media focused on protecting Uber's reputation. This role will have two main objectives:
- Provide white glove attention for viral and influencer posts on social media, working closely with cross-functional customer-care centric teams
- Work with Comms and Marketing to serve as the frontline team for issues surfacing on social media
You should bring a passion for customer care, influencer management and crisis communications. You should be comfortable rolling up your sleeves with the details of individual customer care issues, have a passion for influencer/celebrity community, as well as feel comfortable managing sensitive issues-centric topics.
This role will work directly with the regional team in France, so you will work with key stakeholders across all Community Operations workstreams.
This role requires a person who is a dynamic, fast thinker who can spot potential problems before they become a major brand risk. We are looking for someone who is always looking to improve efficiency and solve problems which arise in this high change environment.
What You'll Do
- Monitor social media for influencer and viral posts and respond to customer care or negative posts about the brand via Uber's social media tool, Sprinklr, as well as occasionally natively monitoring platforms
- Understand the full spectrum of Uber customer care policies and processes
- Liaison with Regional Marketing and Comms on replies to influencer and viral posts
- Bring an elevated lens of Marketing/Comms to Uber's customer care world
- Manage various aspects of brand crises on social media, including social listening, reporting, responding, crafting in-feed posts, liaisoning with policy, etc.
- Work with stakeholders and varied policies in France
What You'll Need
- Minimum of 2 years of prior work experience, preferably in social media community management or related field
- Fluent in English and French
- Ability to thrive in an ambiguous and flexible work environment
- Bachelor's degree, preferably in Communications, Social Media or Public Relations
- Familiar with working in a social media listening tool and managing cases within
- Understand intuitively what has the propensity to go viral and create brand crises
- Proficient stakeholder management skills
- Previous experience managing Brands and Crisis in Social Media
- Customer care operations experience
- Strong communicator (both verbal and written); creative copy writing skills
- Customer focus, empathy and business acumen to understand the customers' needs and generate engaging conversations in Social Media
- Problem solver - Desire to address complex problems without hesitation
- Independent and proactive, self-starter and highly motivated; capable of working independently, yet collaboratively, within a fast-paced environment, while maintaining a positive, proactive and energetic approach to work
- Highly organized and able to multitask, whilst maintaining clear and proactive flow of communication
- Clear Understanding of Engagement elements across the most popular social networks (Facebook, Twitter, Linkedin, Instagram, TikTok, Reddit, Youtube)
- Ability to de-escalate, shift and approach negative engagements to turn them into positive outcomes for our users
