Social Media Manager

ABOUT KOLSQUARE
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Kolsquare is the #1 Influencer Marketing software solution in Europe, used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges.

Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.

Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube.

In 2024, Kolsquare joined the group, one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth.

KOLSQUARE MISSION -
Kolsquare is a Benefit Company, certified B-Corp in 2024.

Kolsquare exists to help you reach your greatest potential. And positively impact the world.

Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.

KOLSQUARE CULTURE & VALUES -

• Deliver WOW
• Be Responsible in your actions
• Pursue Growth & Learning
• Be passionate and determined
• Share your Power, Knowledge & Wealth
• Build Authentic relationships

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

More info about culture here in our Culture Book.

YOUR ROLE-

Lead and energise Kolsquare's online presence by building a thriving digital community, creating social-first content, and amplifying our brand through strategic influencer and KOL collaborations.

You will make our platforms not only visible but irresistibly engaging, turning followers into advocates, and showcasing what a stellar KOL strategy brings in terms of tangible business results.

Reporting to the Head of Content and Communications, you own the global social media strategy, publishing cadence, content creation, and community engagement across LinkedIn, Instagram, YouTube, and emerging platforms.

You will collaborate closely with Field Marketing, Content, and Product Marketing to maximise impact, while activating employees and partners as brand advocates.

YOUR KEY RESPONSIBILITIES

Community Building & Engagement

• Grow and nurture Kolsquare's digital community through authentic interactions, storytelling, and engagement-focused content.
• Develop programs to convert followers into advocates, including interactive formats (AMA sessions, polls, live events, challenges).
• Monitor conversations, respond thoughtfully, and ensure our brand voice drives trust and relevance.

Social Media Strategy & Trend Activation

• Develop and execute platform-specific social strategies, prioritising reach, engagement, and community growth.
• Stay ahead of trends, algorithms, and platform features; experiment with new formats and hacks to boost performance.
• Partner with KOLs and ambassadors to demonstrate concrete ROI of influencer activations for prospects and clients.

Content Creation & Amplification

• Produce and edit video, visual, and written content tailored for social media, leveraging AI and creative tools.
• Build and manage a social content calendar aligned with product, brand, and thought leadership priorities.
• Collaborate with Content and Growth teams to repurpose assets into high-performing, snackable formats.

Employee Advocacy & Thought Leadership

• Empower Kolsquarians to grow their personal brands on LinkedIn and other platforms.
• Develop toolkits, templates, and training to help employees share stories, insights, and thought leadership content.

Performance Tracking & Optimization

• Track KPIs, report on follower growth, engagement, reach, CTR, and conversion metrics.
• Use data to optimise strategy, content, posting cadence, and influencer activations.
• Understand our competitors social media strengths and leverage best practices

YOUR PROFIL -

Must-haves

• 3+ years of experience in social media, content, communications, or editorial roles within high-growth B2B SaaS, MarTech, or media environments, ideally with pan-European scope.
• Sharp editorial instincts and strategic thinking — can translate business and product strategy into compelling narratives for segmented audiences.
• Experience building integrated social media plans across channels (LinkedIn, Instagram, YouTube, emerging platforms).
• Experience leading or collaborating in teams, preferably remotely and in a matrix environment.
• Comfortable both setting the vision and diving into execution - briefing designers, editing copy, publishing posts, or handling last-minute updates.
• Strong sense of brand voice, tone, and identity, ensuring messaging consistency across teams, platforms, and campaigns.
• Self-starter thriving in a fast-moving, international environment.
• Proven experience growing communities and managing influencer/KOL activations, with a track record of turning followers into advocates.
• Data-driven, able to track KPIs, interpret performance, and optimise content strategy.
• Based in an EU country.

Nice-to-haves

• Multilingual: French, Spanish, German or other languages a plus.
• Background in journalism, content creation, or influencer-led campaigns.
• Advanced editing skills, including motion design or video production.
• Deep understanding of the influencer marketing and media landscape.
• Experience with SEO, GEO, or analytics tools.
• Prior experience in a scale-up environment, comfortable with agility and rapid growth.

WHAT WE OFFER? -

• You can be based anywhere in Europe.
• Full flexibility: full remote work with European hubs and 400+ coworking spaces worldwide.
• Monthly and quarterly highlights in person to get together with other Kolsquarians for great team-building events.
• A package linked to the market that will not be based on your location.
• The stability and resources of a profitable group, with the agility of a scale-up.
• Continuous training opportunities and career development support.

THE RECRUITMENT PROCESS -

• Intro call with Katy Link, Head of Product Marketing & Communications
• Interview with Peggy Studer, CMO and line manager
• Business case with Peggy, and another team lead
• Coaching interview with Julia, coach for Kolsquare
• Final interview with Quentin, our CEO
• Reference checks

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