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EU Vet Digital Services Manager
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Job Description:
This role leads and drives strategic transformational project to digitalize the E2E entire Vet reco model: e-recommendation / e-conversion / e-retention.
What will be your key responsibilities?
PMS INTEGRATION:
- Lead PMS Integration for EU: mapping / Assessment / prioritization / roadmap
- Interface with external provider and with Digital team to ensure strong executional plan
E-RECO:
- Defines EU Priorities to influence Global Roadmap Creation
- Collaborates with Global Core team in Vet Digital strategy definition
- Owns KPI definition and monitoring
- Defines Feature prioritization for Global DT, Follow up on developments, Leads and support tests with local units
- Lead Vet Service Community, Define & Support business Activation in clusters, Support when issues,
- Lead improvements deployments (new features / new services)
CONVERTION & RETENTION:
- Is responsible for EU IVO Mapping & Assessment (always on), Create and to create links with E-Recommendation
- Identifies and define the best strategy and digital solutions to e-convert Vet recommendations while keeping the Vet in the value chain and respecting specific RTM requirements (eg Clinical Alliance)
LOYALTY PLATFORMS/REWARD
- EU Mapping & assessment, Support Units to integrate with RC technology
- Co-create with Global team a common approach (business & technical)
- Actively contribute to build a strategic direction for EU
What are we looking for?
- Business management degree
- Excellent English written/spoken
- French written/spoken is considered a plus
- Experience in sales or marketing (minimum 3 years) / Experience in Digital Ecosystem
- Demonstrated ability to work cross functions with strong influencing skills whilst building trusting and credible relationships
- Project management & deployment experience
- Able to handle complexity and ambiguity whilst managing to get things done.
- Experience in customer management and engagement.
- Experience with and interest in digital creative trends.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.