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Senior D&A Product Manager EU Sales and Marketing, SRM
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Job Description
The Senior D&A Product Manager EU Sales and Marketing, SRM will manage the vision, roadmap, and delivery of the Demand (sales & marketing) and Strategic Revenue Management Data & Analytics solution portfolio in Europe. Starting with key business problems and/or future capability needs, this role will interface with market, regional, and global sales & marketing leaders, as well as functional experts, to build and deploy analytics products that create business value and advance the RC digital agenda.
Key Responsibilities
- Lead the interaction and engagement with the EU Demand (sales & marketing) and EU SRM teams for RC D&A. Elevate RC D&A as the thought leader and value driver for delivering the analytical insights required to meet RC EU's goals.
- Convert Problems into a Product Vision; understand the current process, pain points, user personas, and existing tooling to synthesize Product(s) that address the business need.
- Strategic Change; partner with Regional D&A Director, EU to manage the roadmap of highest-impact analytical product areas. Ensure this is aligned to global priority areas for the domain.
- Gatekeep all EU D&A use cases within the Demand and SRM domain to ensure they create tangible value whilst aligning to the RC, D&A global and (where relevant) local strategies.
- Architect a backlog of Epics that iteratively addresses the problem using the Agile framework, prioritizing them into Releases.
- Partner with the Delivery & Data functions to scope and advocate for the resources, technologies, and data assets required to deliver each release.
- Oversee a squad of technical resources (associate & 3rd party) who will build and deploy Product releases.
- Continually evaluate solution's ability to solve the problem through adoption and other value creation indicators
Knowledge / Experience
- 7-10 years of experience in product management, brand management, or go-to-market strategy within a sales or marketing-driven environment
- Strong understanding of digital marketing, market research, S&OP and Strategic Revenue Management, as well as product management principles; i.e. Agile and Lean methodologies, product lifecycles, backlog management.
- Proven record of facilitating teams to identify problems to solve, ideate solutions, and bringing possibilities to life
- Strength in business-to-science translation, with experience growing partnerships between business and technology teams
- Familiarity with CRM systems (e.g. Salesforce), product analytics tools (e.g., Mixpanel, Amplitude), and backlog management software (e.g. Azure DevOps, JIRA, Asana)
- Analytics foundation – knowledgeable in both operations research and the data science domain
- Experience in delivery management of analytical products, or awareness of the drivers of complexity within delivery
Education & Professional Qualifications
- Required: Bachelor's degree in Marketing, Business Administration, Economics, or a related field
- Preferred: Master's degree (MBA or similar), particularly with a focus on marketing, product management, or strategy
- Preferred: Professional certification in product management (e.g., Pragmatic Institute, AIPMM, or similar)
- Preferred: practitioner experience in Demand (Sales, Marketing, Insights) and/ or SRM domain
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
