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Senior Global Paid Media Manager
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Senior Global Paid Media Manager
Contract Duration: 6-12 months initially
Start Date: ASAP
About Ledger
We're a team of experts pushing the limits of what's possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger.
At Ledger, we're proud to be the global platform for digital assets and Web3, with over 20% of the world's crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries.
We are seeking a strategic and experienced Senior Global Paid Media Manager to lead the evolution of our media investment strategy. As we scale, we are transitioning toward a unified, full-funnel approach that bridges the gap between brand awareness and performance marketing.
This individual will be the central strategic driver for all global top funnel paid media campaigns, ensuring our media investment effectively drives awareness and consideration overall. In this pivotal role, you will oversee the onboarding and management of key external agency partners, ensuring our media mix is optimized for long-term growth and ecosystem engagement rather than just immediate transaction. You will champion data-driven attribution models to better understand the customer journey and work cross-functionally with our in-house creative teams to deliver agile, high-performance storytelling. While the scope is global (including Australia as a priority market for 2026), the immediate focus for media campaign development and execution will be the US market.
What you'll be doing:
Strategic Media Planning & Full-Funnel Management
- Develop and execute a global paid media strategy that integrates top-of-funnel awareness with bottom-funnel conversion targets, with a strong focus on consideration objectives.
- Draft comprehensive campaign plans across all priority markets, aligning media objectives with Ledger's brand and business goals.
Strategically leverage and integrate existing media channel efforts, including those driven by partnerships (especially SA Spurs), broader brand activations, and social media initiatives; acting as the central point of contact to ensure paid media amplifies the impact of key brand partnerships and experiences, and developing clear frameworks for how paid social efforts interact with organic social strategy to create a cohesive and maximized channel performance.
Manage substantial media budgets across a diverse mix of channels, ensuring optimal allocation to drive both reach and high-quality traffic
- Move the organization beyond siloed brand and performance tactics into a unified growth engine that nurtures users through the entire lifecycle.
Agency Leadership & Operational Excellence
- Lead the selection, onboarding, and day-to-day management of external media agencies, ensuring they act as true strategic partners capable of agile execution.
- Drive accountability and performance from agency partners and contractor, ensuring alignment with Ledger's broader business goals and brand narratives
- Establish clear operational workflows to streamline campaign launches, reporting, and optimization cycles.
Advanced Measurement & Attribution
- Spearhead the transition from traditional last-click measurement to sophisticated Multi-Touch Attribution (MTA) models to accurately value upper-funnel investments.
- Collaborate with data teams to define and track meaningful KPIs that measure brand lift, consideration, and long-term user value (LTV) alongside standard ROAS.
- Implement rigorous testing frameworks ("Conversion Labs") to validate hypothesis-driven strategies and improve media efficiency.
Creative Collaboration & Testing
- Work closely with the internal Creative Studio and Product Marketing teams to ensure media assets are data-informed and platform-native.
- Drive a culture of "test and iterate," utilizing rapid feedback loops to optimize creative variants based on performance data
- Ensure consistent messaging across the funnel, adapting narratives for different audience segments and maturity levels.
What we're looking for:
- Experience: 7+ years of experience in paid media, with a proven track record of managing significant global budgets
- Agency Management: Strong experience in selecting, onboarding, and managing media agencies to deliver high-performance results
- Strategic Mindset: Demonstrated ability to build and execute full-funnel strategies that balance brand building with direct response
- Data & Attribution: Deep understanding of attribution modeling (MTA, MMM) and the ability to move organizations beyond basic last-click metrics
- Industry Knowledge: Passion for or experience in the Fintech, Tech, or Web3 sectors is highly preferred; understanding the nuances of crypto audiences is a plus
- Collaboration: Excellent interpersonal skills with the ability to bridge the gap between data, media, and creative teams
