Senior Trade Marketing Manager

Senior Trade Marketing Manager, HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role:

As our Senior Trade Marketing Manager, you'll take full ownership of the national trade marketing strategy and budget for France, driving the creation and execution of Experience Marketing initiatives that elevate HOKA's premium, performance-driven brand presence at retail. You'll collaborate with key account partners, align with domestic business objectives, and orchestrate a talented team to deliver high-impact campaigns and activations. This is a leadership role where your creativity, commercial acumen, and passion for sports will shape the future of our brand in the French market.

Your Impact:

• Develop and execute seasonal trade Go-To-Market plans and tools in partnership with Territory Marketing and Commercial Teams
• Drive the Paris Retail marketing and experience plan as a strategic flagship for the French market
• Align and coordinate seasonal marketing campaigns with key wholesale partners to secure visibility, conversion, and premium brand execution
• Manage day-to-day administrative tasks including tracking trade marketing spend, preparing executional plans and reports, arranging showroom materials, and leading a team of 5 Field Experience Reps and 1 Trade Marketing Manager
• Host regular reviews with Sales and Field Support Teams, proposing corrective action plans as needed
• Ensure all key trade activations have agreed KPIs and trackable measurements, with consistent ROI analysis
• Build strong relationships with wholesale partners and commercial teams to influence decisions and secure long-term brand presence
• Deliver innovative, bespoke trade campaigns in line with commercial objectives, leveraging consumer insights and retailer feedback
• Manage the local Paris showroom and host retailer teams at seasonal events
• Communicate trade marketing successes internally and externally, sharing monthly field representative reports and ROI measurements

COME AS YOU ARE  

We celebrate diversity—of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

• You are a collaborator who builds relationships across the organization to achieve shared goals
• You display humility by addressing hard topics, admitting when "you don't know" and calling out missteps
• You ask questions to encourage creative thinking and innovation
• You hold yourself and others accountable for achieving results while role-modelling the company values

We would Love to Hear from People with:

• Proven experience managing and developing high-performing teams
• Skilled in trade marketing, ideally within footwear / retail / sports / consumer industry
• Proven experience of collaborating and building relationships with internal stakeholders and external retail partners
• Commercially astute with deep market knowledge of the footwear landscape, including competitors, product, and consumer trends
• Creative and innovative thinker, passionate about sports

What We Will Give You:

• 27 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay check. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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