Senior Marketing Communications Manager
il y a 2 semaines
About Teads
Teads is the omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes for branding and performance objectives, the combined company ensures value is driven with every media dollar by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. One of the most scaled advertising platforms on the open internet, Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, with a global team of nearly 1,800 people in 30+ countries.
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About the opportunity
Teads is looking for a Senior Marketing Communications Manager to support the Outbrain Direct Response business team. This is an exciting opportunity for an experienced marketer with a strong background in affiliate and performance marketing to join a global, fast-moving organization operating across multiple markets.
Reporting to the Marketing Director, you'll be responsible for developing and executing a strategic marketing plan in close collaboration with the Outbrain Direct Response Communication Manager. You'll create impactful content, strengthen our go-to-market efforts, and empower our sales organization with the insights, materials, and resources they need to succeed.
A key part of this role will be creating content for press releases, blogs and social media, as well as organizing industry events and webinars to help the sales team effectively engage with our target audience. The role will also involve developing a centralized resource hub that consolidates best practices, sales enablement tools, and marketing insights.
This position is ideal for a marketer who thrives on creating high-impact content and events, understands affiliate and performance marketing, and enjoys working closely with commercial teams to enhance brand positioning and drive growth.
What will you do?
- Define and execute brand awareness, product offering adoption, and marketing plans to support revenue objectives, including growing the existing base and acquiring new customers.
- Lead communication for case studies, product features and commercial offers globally, collaborating closely with the Product Marketing team and Communications Manager.
- Collaborate with the Sales team in developing narratives for events, webinars, and thought leadership content, working closely with the Corporate Communications department.
- Develop and manage a content strategy that empowers sales teams with the tools and knowledge they need to succeed.
- Organize key selected industry events (approximately eight annually).
- Create engaging sales materials, including whitepapers, case studies, presentations, and more.
- Build and maintain a resource center to centralize best practices and strategic insights for working with Outbrain Direct Response by Teads.
- Conduct market research and analyze audience behaviors to shape relevant content that meets the needs of affiliates and advertisers.
- Collaborate with cross-functional teams, including sales, product, and marketing, to develop impactful go-to-market strategies.
- Define key performance indicators (KPIs) to measure the success of content initiatives and optimize strategies accordingly.
- Stay up to date with industry trends and competitor activities to ensure our affiliate marketing approach remains innovative and effective.
- Maintain an expert awareness of the market, staying up to date with technology, content marketing, competitor activity, and marketing trends.
- Support Sales with key client pitches, sales collateral, decks, product marketing, and thought leadership.
- Track and measure all marketing programs and optimize resources against objectives and budget.
What will you bring to the team?
- A proven track record in affiliate marketing, performance marketing, or digital advertising is required.
- Experience in B2B marketing, with a strong understanding of the affiliate and performance marketing industry.
- Proven experience in content marketing, product marketing, or sales enablement, preferably in the affiliate marketing or ad tech industry.
- Strong skills in copywriting, storytelling, strategic messaging and event management
- Ability to translate complex concepts into clear, compelling content for various stakeholders.
- A deep understanding of audience behavior, digital marketing trends, and performance-driven marketing strategies.
- Excellent project management skills and ability to drive cross-functional collaboration.
- Fluent in English; additional languages are a plus.
- 5+ years of experience in marketing and communications.
- Experience working in global teams is a plus.
- Experience in the Ad Tech industry and fast-paced environments.
- Ability to measure, analyze, and improve marketing programs using data.
- Nearby parking place is available
- Short walking distance from Sapir train station
- Expand your toolbox with our mentorship program and internal learning tools
- Dog friendly office
- Follow your passions, visit the music and game rooms
- …and of course a fully stocked kitchen
Please submit your CV in English.
Life at Teads
At Teads, we don't just offer new roles - we blend creativity, technology, and data to shape the future of media. You'll work with smart humans, meaningful brands, and cool tools, all while helping redefine how advertising works in a world that demands more transparency, better insights, and smarter strategies.
As a Teadster, you'll play a critical role in shaping our future success in the region. Here's why Teads stands out:
- We've merged two open internet category leaders—Outbrain and Teads—to create the 'new' Teads, a unified omnichannel platform that drives results from branding to performance across all screens, including CTV, mobile, and web.
- As part of our team, you'll thrive in a collaborative and forward-thinking environment that fosters innovation, creative problem-solving, and continuous learning.
- Teads is committed to your success, offering the support, tools, and development opportunities you need to excel in your role.
Our company culture is welcoming, dynamic, diverse, global, and built on top performance.
Teads is an equal employment opportunity employer and committed to diversity and inclusion at all stages of recruitment and employment.
Our team is made up of individuals who are approachable, resourceful, passionate, and proactive. We foster a sense of belonging through our Employee Resource Groups – employee-led groups in which we debate topics and drive change: environmental, women empowerment, charitable initiatives to diversity, equity, and inclusion, you'll be able to share your passions with likeminded people.
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