Product Marketing Manager

We are seeking our new Product Marketing Manager to join the Axway team

You'll manage product marketing for a defined part of the SBS portfolio. Depending on priorities, this may include digital banking, open banking, core banking, fintech, corporate banking, or neo banking solutions. Your job is to shape how these products are positioned, launched, understood, and adopted. You'll work closely with product leadership, sales, strategy, demand gen, digital & field marketing, content and communications, to build clear narratives, strong launches and long-term customer value.

• Lead go-to-market motions end-to-end for your part of the portfolio, including strategy, enablement, deployment and ongoing refinement
• Translate complex product capabilities into clear stories that resonate with customers and differentiate SBS in the market
• Align closely with senior stakeholders, including the Business Unit leaders and product leaders, to build GTM plans that match expectations across the Client & Growth organization
• Build best-in-class materials across channels: presentations, value props, sales kits, website copy, solution briefs, data sheets, case studies, articles, white papers, and customer success stories.
• Partner with Product Managers and Sales to strengthen customer retention and support upselling and cross selling opportunities through sharper value narratives.
• Support sales with positioning and messaging backed by market evidence, ensuring teams can communicate value with confidence.
• Bring competitive insight, customer feedback, and market signals into roadmap discussions to help shape product direction. Identify and articulate key market problems, leveraging these insights to create clear, differentiated messaging and positioning.
• Conduct ongoing competition analysis to ensure SBS's offerings are positioned effectively in the market.
• Identify and incorporate product differentiators into compelling value propositions that resonate with target customers.
• Partner with marketing teams to fuel demand generation with clear messaging, content ideas and customer storytelling.
• Become a product expert for your portfolio, constantly deepening your understanding of the capabilities, architecture and customer impact.
• Maintain launch calendars for your products and keep cross-functional teams aligned and ready for execution.

• 4-5 years in product marketing, product or pre-sales in banking, fintech, SaaS or enterprise software.
• A master's degree in marketing and/or business management.
• Available to work in the Paris office.
• Bilingual in French and English, with the ability to communicate, write, and present fluently in both languages across all aspects of the role, including crafting compelling narratives and storytelling.
• Proven experience leading product or feature launches end-to-end.
• Strong understanding of financial institutions, market problems, end-customer pains, SaaS, cloud-native platforms and complex enterprise softwares.
• Ability to translate technical depth into clear, customer-facing value statements.
• Comfortable working with data and market insights to influence positioning and direction.
• Confident working with senior stakeholders, including product leadership, sales and the Business Unit GM.
• Strong organizational instincts and the ability to run multiple projects at once.
• A hands-on, collaborative style with an eye for detail and quality.

What success looks likeYour product area has a clear narrative. Launches run smoothly. Sales feel equipped and confident. Customers understand the value and stay engaged. And teams look to you as the person who knows the market, the product and the story better than anyone.

SBS Offers:

• A dynamic, fast-paced, and stimulating work environment that encourages innovation and growth.
• An open and inclusive culture with ample opportunities for personal and professional development.
• The chance to be part of a recognized market leader within an international and multicultural organization.
• An attractive compensation package, including a competitive salary, a performance-based variable bonus, and a range of extra-legal benefits.

SBS is a global financial technology leader, empowering banks and financial institutions to thrive in an increasingly digital world. Trusted by over 1,500 institutions across 80 countries, including Santander, Société Générale, KCB Bank, Argenta, Crelan, Knab, Mercedes-Benz, and Toyota Financial Services, SBS delivers innovative, future-ready solutions.

Its cloud-native platform features a composable architecture that supports a wide range of financial services—from banking, lending, and compliance to payments and consumer or asset finance. With 3,400 employees across 50 offices, SBS has been recognized as a Top 10 European Fintech by IDC and a leader in Omdia's Universe: Digital Banking Platforms. Headquartered in Paris, France, SBS continues to shape the future of finance through technology.

For more information, we invite you to our corporate website:

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