International Communication Director
Il y a 6 minutes
Join a dynamic and innovative beauty company at the forefront of its industry, where creativity meets strategic impact.
We are looking for a consolidated communications professional to lead the Fragances Luxury division for and international company. This person will contribute to the brands visibility and attractiveness for several brands of the Fragrance Luxury portfolio by the development of a consistent and brand-building communication strategy.
Main missions:
Establish, manage and execute the global communication brand strategies (online & offline)
Act as a key communication interlocutor with distributors, build trust and partner with licensors on their whole
communication activities
Be responsible for day-to-day editorial requests, media relations, and external communications
Manage global / local brand communication agencies
Responsibilities
COMMUNICATION STRATEGY
Build and align in collaboration with Brand Directors and the Digital marketing leader the international
communication strategy including PR, Event, influence and brand content, in the budget process for both
distributors' investments and central investments.
BRAND CONTENT STRATEGY & DEVELOPMENT:
Recommend the editorial line and the brand content strategy based on the brand books established by Brand
Directors together with the Maisons/ licensors
Liaise with Maisons/ licensors in coordination with Brand Directors and with the Digital team to define and align the communication angles
Oversee the brands' talking points and conversational calendar establishment to enhance the brands' image and
desirability while relying on social trends and conversations.
Lead the construction and management of the content factory
Oversee the content creation and supervise its diffusion.
PR, EVENT & INFLUENCE
Recommend the PR strategy to generate qualitative press, digital and social network visibility
Animate the PR community in subsidiaries and liaise with trade/marketing – local agencies for distributors markets
For key fragrances' launches lead global launch event organization
Orchestrate the creation and delivery on time of PR, event & influence Tool Kits for new fragrances' launches for
subsidiaries and distributors.
Recommend and Contribute to the friends of the house / influencer's strategy (approach, deals, content
expectations, recommendation of amplification) and measure performance.
Support the management of the influencer's activations & PR for key launches on key markets
Ensure Create and consolidate PR / events & Influence analysis & reports from the countries
COORDINATION
Work closely with the Brand teams and Digital team to guarantee the consistency of the strategy and tools
Work closely with the subsidiaries, trade marketing teams and distributors to coordinate, follow and validate the local
communication initiatives and the implementation of toolkits aligned with each brand's DNA and values
Collect and share best practices, reports benchmark and analysis
MANAGEMENT
Team of 2: a Brand content, social media & influence Manager and a Junior Event PR & Influence Project Coordinator
Profile we are looking for:
Confirmed experience years) in communication in the beauty industry, luxury or lifestyle.
Degree in Marketing, Communication, Public Relations or similar.
Excellent verbal & written communication skills & presentation
Combination of creative & strategic thinking with ability to identify opportunities
Experience in image brand building
Deep digital culture, social and beauty trends.
Creativity, analytical skills and strategic thinking.
Leadership, excellent interpersonal skills and a proven ability to unite and lead multidisciplinary teams.
Ability to work closely with the teams, fostering a constructive dynamic and sharing best practices. Acts as a relay
and an influential voice.
Established network within the press, influencer, and events sectors.
Good understanding of the licensing fragrances' business and distribution
Fluent English
What we offer:
A unique role within a human sized group with an entrepreneurial spirit
Flexibility: work from home available
Attractive salary package dependent upon experience & a high health care coverage for you & your family
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