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Mobile Application Specialist

Il y a 54 minutes

Paris, Île-de-France Europcar Mobility Group Temps plein

Europcar Mobility Group is a global mobility player, with 75 years of mobility services expertise and a

leading position in Europe. "We help to change the way you move" is what we stand for and brings us

together. More than ever, we are committed to delivering simple, seamless, innovative solutions that

make mobility easy, enjoyable and increasingly eco-friendly. To do this, we offer to individuals and

businesses a wide range of car and van rental services, be it for a few hours, a few days, a week, a

month or more, on-demand or on subscription, relying on a fleet of more than vehicles,

equipped with the latest engines including an increasing share of electric vehicles. Our brands address

differentiated needs, use cases and expectations: Europcar - a global leader of car rental and light

commercial vehicle rental, Goldcar - a frontrunner at providing low-cost car rental services in Europe,

and Fox-Rent-A-Car, one of the main players in the car rental market in the US, with a "Value for

money" positioning. The Group also operates the "myEuropcar" platform for vehicle subscription, and

"Europcar on Demand", a roundtrip car-sharing service present in key cities in Europe. Customers'

satisfaction is at the heart of the Group's ambition and that of our more than 8,000 employees,

everywhere we deliver our mobility solutions, thanks to a strong network in over 130 countries

(including 16 wholly owned subsidiaries completed by franchisees and alliance partners).

At Europcar Mobility Group, our purpose is to help to change the way you move. We are guided by our

core values: We are happy to help, We embrace change, We take responsibility, We act with respect

and We move as one. Our culture is built on valuing the contribution and diversity of our team where

every individual is treated with dignity and respect. Acting with respect is at the heart of everything we

do, and we are fully committed to creating a workplace where differences are celebrated and everyone

feels empowered to contribute their unique perspectives.

*Key Responsibilities:*

User Acquisition (UA) and Mobile Measurement Platforms (MMP):

  • Develop and articulate goals and key performance indicators (KPIs) for attribution strategies in the context of Europcar Mobility Group services.
  • Set up platforms for linking media channels and tracking in-app events, ensuring alignment with the nuances of the mobility industry.
  • Conduct thorough analysis of user acquisition performance and return on investment (ROI) within the mobility ecosystem.

​

Customer Relationship Management (CRM):

  • Formulate and implement retention strategies based on customer data, taking into account the unique needs and preferences of Europcar Mobility Group customers.
  • Design and execute CRM lifecycle campaigns using customer segmentation, including push notifications and in-app messages tailored to mobility experiences.
  • Enhance the effectiveness of CRM communications in the context of mobility services.

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Subscription Optimization:

  • Define and execute subscription strategies aligned with Europcar Mobility Group's business objectives in the dynamic mobility market.
  • Develop and optimize paywalls to enhance subscription conversion rates, considering the specific mobility service offerings.
  • Conduct A/B tests to refine and improve subscription-related processes for Europcar Mobility.

​

App Store Optimization (ASO):

  • Optimize meta-data for Europcar Mobility Group's products and apps, aligning with the unique aspects of the mobility industry.
  • Enhance conversion rates through effective app store optimization strategies tailored to the diverse customer base.
  • Provide insights and recommendations on leveraging new features within app stores specific to the mobility sector.

Product Analytics:

  • Establish business goals, KPIs, and a comprehensive tracking plan aligned with Europcar Mobility Group's unique position in the mobility sector.
  • Analyze data and create analytical graphs, including funnel analysis and event segmentation, to enhance the performance and user experience of Europcar Mobility Group apps.
  • Provide actionable insights to improve Europcar Mobility Group's digital presence in the rapidly evolving mobility landscape.​

Type of contract :
Fixed-Term contract until end of october

Position based in Paris

Qualifications and Skills:

  • Proven experience in digital marketing, with a focus on mobile app marketing in the mobility or related industry.
  • Proficiency in ASO techniques, UA strategies, and working knowledge of MMPs within the context of mobility services.
  • Strong analytical skills with the ability to derive insights from data relevant to Europcar Mobility Group's business.
  • Experience in CRM strategy development and execution, considering the unique customer journey in the mobility sector.
  • Knowledge of subscription optimization and A/B testing methodologies adapted to Europcar Mobility's offerings.
  • Proficient in creating and interpreting analytical graphs and reports specific to mobility services.
  • Excellent communication skills with the ability to convey complex concepts effectively in the mobility context.

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Education and Experience:

  • Masteer's degree in Marketing, Business, or a related field.
  • 3+ years of experience in digital marketing, preferably in mobile app marketing for mobility services.
  • Familiarity with the latest trends and updates in app stores and digital marketing platforms relevant to the mobility industry.

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Personal Attributes:

  • Detail-oriented with a passion for data-driven decision-making.
  • Proactive problem solver with a creative mindset adapted to the mobility sector.
  • Ability to work collaboratively in a cross-functional team environment within the mobility ecosystem.
  • Strong organizational and project management skills in the context of mobility services.
  • Adaptable and able to thrive in a fast-paced, dynamic work environment within the Europcar Mobility Group context.

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