Assistant Brand Manager

Bandai Namco Entertainment Europe is a leading global publisher, developer and distributor of entertainment content for platforms including, but not limited to, all major video game consoles and PC.

Part of the Japanese Bandai Namco group, we are known for bringing many entertainment's top franchises to market such as PAC-MAN, GUNDAM, TEKKEN, ACE COMBAT, DARK SOULS, and ELDEN RING, as well as European led projects such as LITTLE NIGHTMARES.

Bandai Namco Entertainment Europe has 15 international offices with operations in 50 countries and is headquartered in Lyon, France's capital of gastronomy, located at the intersection of two rivers, creating a lively peninsula at its center.

Our company's motto is 'Fun for all into the future', join Bandai Namco Entertainment Europe's family now to be part of that journey

Within our EMEA headquarters, you will join the Marketing team in charge of the IP 'The Blood of Dawnwalker'. Under the supervision of the Global Brand Manager, you will help overview and execute assets and plans to expand brand awareness, support brand direction and marketing strategies across worldwide territories.

You will help tracking the marketing key beat roadmap, promotional assets, communication tools and provide general support to local and regional marketing teams, as well as collaborate with and provide reporting to different internal and external stakeholders, such as Brand, Production, Development Teams, Marketing support teams, etc.

You will participate in the following missions:

Strategy definition and implementation

• Support implementation of the brand's marketing strategy across worldwide territories, supporting regional and local offices to strengthen the brand in all territories
• Align with external partners for asset management.
• Work hand-in-hand with marketing support teams to integrate their expertise within the overall strategy
• Assist the overall communication strategy through data-backed analysis

Project follow- up and team coordination

• Ensure optimal project coordination and brand awareness by working effectively with our internal experts and external stakeholders
• Contribute to the creation and management of internal coordination tools to meet marketing & communication milestones

Marketing & Communication milestones

• Collaborate with internal regional teams & external partners to execute all aspects of the marketing plan and maximize the brand awareness and sales
• Contribute to tracking and sharing KPIs with all relevant stakeholders

Support and promotion

• Become a brand champion and guardian including asset approval from local territories and departments
• Support the team in presenting the project at different phases of its life cycle to various audiences
• Develop and adapt creative assets in cooperation with the developers and creative agencies, including key art, icons, banners, trailers, media advertising, screenshots, renders, social media assets, website, etc.
• Work with the 'Connect with fans' team to define the social, community, PR, support and Event strategy
• Liaise with the Go-to-Market department to ensure a proper execution of the marketing plan
• Develop and maintain working knowledge on the videogame market, its emerging marketing trends and opportunities, and global entertainment market

• Enrolled in a relevant degree, ideally majoring in video game, marketing, project management, or other related fields like entertainment or culture
• Fluent in English, both written and spoken, is mandatory
• Proficiency in the Office package (Power Point, Word, Excel)
• Ability to use Adobe Suite (PhotoShop & Premier Pro specifically) is a strong plus
• Rigorous and high attention to detail
• Good communication and diplomatic skills to be able to adapt to international and various audiences and a variety of partners
• High organizational and time management skills
• Willing to work in a team
• Interest and knowledge about the video gaming industry and its latest trends

Sounds exciting?

Please send us your CV and cover letter in English(applications submitted in other languages will not be considered).

Additional information

Location: 15 rue Félix Mangini, 69009 LYON (this position is not eligible to full-remote working)

Contract: full-time internship for 6 months (no work-study program)

Start date: April 2026

Remuneration: dependent on degree level (from €1,000 up to €1,200 per month)

Benefits: flexible working hours, 2 teleworking days per week, one day off per month, lunch vouchers, reimbursement of public transportation costs, nice building with various facilities (gym room, gaming room, nap room, car/bike/scooter parking, cafeteria and coffee corners...)