Marketer

Location: Paris (Hybrid)

Compensation: $80K - $105K

We are a well-funded startup building a next-generation base layer blockchain designed to unlock customizability, scalability, and privacy by combining native proof verification directly into the protocol. Fueled by a $3.4M investment from top-tier venture capitalists, we are looking for a resourceful, creative marketer with a hacker mindset to amplify our brand voice and drive aggressive growth in the blockchain space.

This role is for an action-oriented, highly autonomous builder who thrives on experimentation and driving measurable outcomes. You will be responsible for end-to-end marketing execution, managing high-impact campaigns, and creating engaging content across all channels to grow our reach and mindshare.

Key Responsibilities:

• Campaign Leadership: Lead and manage high-impact campaigns (e.g., testnet launches, rebrands, major feature releases), driving strategy and execution across all relevant channels.
• Content Strategy: Handle and organize the content calendar. Draft non-technical long-form content, including CEO thought leadership posts and company blog posts, collaborating with the Head of Content.
• Social Media & Engagement: Plan and post daily on X (Twitter) with concise, witty, and high-quality copy. Drive daily aesthetic posts to curate the brand. Engage actively with the ecosystem and broader crypto conversations.
• Growth Hacking: Identify and test growth experiments to increase reach, signups, and mindshare. Ideate new visual formats and run test-and-learn loops collaboratively.
• Optimization: Lead Search & GenAI Engine Optimization efforts and repurpose long-form content into engaging social media threads and visuals.
• Analytics: Track performance across all channels (especially social media) and share internal updates and reports.

Requirements

• Crypto Native: Deep understanding of Twitter culture and narratives and a passion for blockchain technology.
• Writing & Design Autonomy: Native-level fluency in English; exceptional short-form writing skills; and design autonomy (producing visuals independently while utilizing existing templates).
• Mindset: Creative hustler mindset—you are resourceful, action-oriented, and comfortable pushing projects forward independently.
• Agility: Agile and adaptable; comfortable thriving in chaos and ambiguity as priorities evolve quickly.
• Ownership: Not afraid to take ownership and push things forward, with a strong business and delivery-oriented focus.
• Location: Must be located in Paris or willing to relocate (not a full remote position, but offers flexible work-from-home policies).

Preferred Qualifications (Bonus Skills):

• Experience with Farcaster, YouTube, TikTok, or LinkedIn.
• Basic video editing skills (extracting short clips from long form).
• Ability to work in French.
• Past experience in Web3.

Benefits

• Impact: Deeply impactful role shaping the voice and growth strategy for an innovative Layer-1 protocol that is highly simple, efficient, and usable.
• Team & Culture: Join a small, high-agency founding team (currently 8 members) led by experienced founders.
• Location: On-site role in Paris with flexible work-from-home policies.
• Career Growth: Opportunity to work directly on mission-critical projects and learn from experts in consensus design and advanced proof systems (Risc0, SP1, Noir).
• Compensation: Competitive compensation package (details provided during the interview process).

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-

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