CRM Lifecycle Specialist

Il y a 50 minutes

Paris, Île-de-France Honoré Gaming Temps plein

Honoré Gaming is seeking a skilled CRM Lifecycle Specialist to take ownership of player engagement strategies across our iGaming platforms. The ideal candidate will enhance customer retention, loyalty, and lifetime value by implementing tailored CRM initiatives. This role requires a data-driven professional with expertise in multi-channel communications, segmentation, and lifecycle optimization.

Key Responsibilities:

Main Objective:

  • Implement and execute CRM strategies to strengthen player engagement, retention, and loyalty for different brands.
  • Build a framework of player retention and be a driver of building retention tools.

Responsibilities:

  • Implement and execute CRM strategies to strengthen player engagement, retention, and loyalty.
  • Support the CRM Manager with insights for customer segmentation and lifecycle optimization.
  • Coordinate CRM campaigns across SMS, push notifications, and in-app channels.
  • Ensure campaigns align with broader marketing initiatives and brand guidelines.
  • Design event-based communications and personalized customer journeys.
  • Refine messaging to drive desired player behaviors and improve conversion.
  • Monitor campaign KPIs (engagement, conversion, churn, LTV) and deliver regular reports.
  • Identify optimization opportunities through A/B testing and performance analysis.
  • Leverage data insights to drive segmentation strategies and personalization.
  • Deliver tailored experiences to maximize player engagement and lifetime value.
  • Collaborate with cross-functional teams including Product, Marketing, and BI.
  • Align CRM activities with overall business objectives.
  • Stay updated on CRM and iGaming industry trends, sharing insights for continuous improvement.

Conditions :

Contract length : 4/6 months

Work location : Remote

Remuneration : 2500€-3500€ P/M

Starting date : ASAP

Role name : CRM Lifecycle Specialist

  • Proven experience in CRM, retention, or lifecycle marketing within the iGaming industry (sports betting and/or casino).
  • Strong understanding of customer segmentation, personalization, and lifecycle journeys.
  • Hands-on experience with CRM tools (e.g., Optimove, Braze, Emarsys, Salesforce Marketing Cloud, or similar).
  • Analytical mindset with ability to interpret data and optimize campaigns.
  • Excellent communication and collaboration skills.
  • Knowledge of responsible gaming and regulatory requirements.
  • Strong project management skills and attention to detail.

  • English proficiency (Spanish and French are a plus).

  • one-hour video conference with the head of marketing

  • usecase

  • prada - crm specialist h / f

    Il y a 3 minutes

    Paris, Île-de-France Prada Group Temps plein

    Job description:Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.JOB PURPOSEThe CRM...

  • prada - crm specialist h / f

    Il y a 7 minutes

    Paris, Île-de-France Prada Temps plein

    Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church's, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.*JOB PURPOSE*The CRM Specialist supports...

  • Email Lifecycle Marketing Manager

    Il y a 56 minutes

    Paris, Île-de-France QIMA Temps plein

    Company Description At QIMA, we are on a mission to help our clients make products consumers can trust.We have developed compliance solutions for testing, inspection and certification (TIC) that enable supply chain agility, sustainability and product innovation. Our services are used by 30,000 businesses globally in the consumer products, agri-food and life...

  • Senior Lifecycle Marketing Manager

    Il y a 43 minutes

    Paris, Île-de-France Jobgether Temps plein

    This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager in France. We are seeking a data-driven Senior Lifecycle Marketing Manager to lead end-to-end CRM and lifecycle marketing initiatives. In this role, you will own strategy, execution, and optimization for email, SMS, and...

  • CRM Specialist

    Il y a 3 minutes

    Paris, Île-de-France Leboncoin Temps plein

    leboncoin, est le 1er site généraliste de vente entre particuliers en France, leader sur les marchés de l'immobilier et l'automobile, acteur clé sur l'emploi et la location de vacances. Chaque mois leboncoin est plébiscité par 28 millions de Français qui apprécient la richesse de son offre et la facilité des échanges qu'il permet au...

  • CRM Specialist

    Il y a 49 minutes

    Paris, Île-de-France Leboncoin Temps plein

    Description Du Posteleboncoin, est le 1er site généraliste de vente entre particuliers en France, leader sur les marchés de l'immobilier et l'automobile, acteur clé sur l'emploi et la location de vacances. Chaque mois leboncoin est plébiscité par 28 millions de Français qui apprécient la richesse de son offre et la facilité des échanges qu'il...

  • CRM Manager

    Il y a 46 minutes

    Paris, Île-de-France yousign Temps plein

    About YousignYousign (soon to be Youtrust) is a European Digital Trust provider, fully compliant with eIDAS and the highest European standards. Our three modules – electronic signatures, identity and document verification, and e-seals – can be used independently or combined within sector-specific workflows, ensuring simple, secure and legally compliant...

  • CRM Manager

    Il y a 59 minutes

    Paris, Île-de-France Yousign Temps plein

    About YousignYousign (soon to be Youtrust) is a European Digital Trust provider, fully compliant with eIDAS and the highest European standards. Our three modules – electronic signatures, identity and document verification, and e-seals – can be used independently or combined within sector-specific workflows, ensuring simple, secure and legally compliant...

  • CRM Manager

    Il y a 13 minutes

    Paris, Île-de-France Staycation Temps plein

    About StaycationFor most people, hotels are places you only visit when you travel.But we see something different.Behind their doors, hotels hide some of the most extraordinary spaces cities have to offer: breathtaking rooftops with skyline views, world-class spas and pools, bars and restaurants led by visionary chefs, interiors that spark the imagination,...

  • Zoho CRM Specialist

    il y a 3 jours

    Paris, Île-de-France Sociabble Temps plein

    Description de l'entreprise Imaginez une entreprise où les collaborateurs sont non seulement informés et engagés, mais aussi influents sur les réseaux sociaux. C'est ce que propose Sociabble depuis 2014 avec sa plateforme SaaS de communication interne, d'engagement et d'employee advocacy. Aujourd'hui, Sociabble est utilisé par des géants comme...