Creative Lead

Creative Lead (Graphics, Film, Photo & Community)

Food. Sport. Culture. Nature. Fun.

Yanaa exists because we were tired of athletes eating like astronauts, and taking themselves too seriously.

Sports nutrition today treats the human body like a machine: ultra-processed, joyless, disconnected from real food and real life. We believe performance, pleasure, and ecology belong together - so we make chef-crafted, savoury food for athletes: cooked in Provence, rooted in science, and made to keep humans feeling human.

Now we're looking for someone who wants to help shape how the world sees Yanaa - with beauty, humour, and an unmistakable spirit.

THE ROLE

We're hiring a Content Lead & Social Media Manager who can both define and create Yanaa's visual and narrative world.

You're someone who makes beautiful content - and also knows the power of a perfectly timed joke, a playful detail, a human moment. Someone who can sit comfortably between artistic director and hands-on maker: imagining the story, then picking up the camera and making it real, then sharing it in a way that makes people want to join in.

This role lives at the intersection of:

• Film & photography
• Brand aesthetics & storytelling
• Graphic design
• Community & culture-building
• Early-stage marketing strategy

You'll work closely with the founders and have significant creative autonomy. Your work won't just support the brand - it will define it.

WHAT YOU'LL DO

1 - Visual & Narrative Creation (Core of the Role)

• Conceive, shoot, and edit high-level photo, video, and audio (documentary, editorial, campaign, social).
• Develop and evolve Yanaa's visual language across platforms.
• Translate contrasting themes (gastronomy × sport × ecology × pleasure) into strong, distinctive imagery.
• Lead shoots end-to-end: from concept → pre-production → capture → post → publish.
• Make content that feels intentional, authored, and unmistakably Yanaa - with room for joy, weirdness, and warmth.

This is not about chasing trends or posting for the sake of posting. It's about distinctiveness, coherence, craft, and impact.

2 - Campaigns, Ideas & Creative Thinking

• Propose and develop original campaign ideas: launches, collaborations, events, stories.
• Work with the founders to move ideas from intuition → concept → execution.
• Think beyond "content": films, series, experiences, cultural moments, collaborations.

3 - Community & Culture

• Grow and nurture Yanaa's community of athletes, creatives, and food lovers.
• Manage Yanaa's online presence and engage thoughtfully: DMs, comments, conversations, partnerships.
• Build relationships with followers, customers, and athletes - with personality and sincerity (not corporate tone).
• Help create IRL moments: tastings, runs, dinners, gatherings, pop-ups, shoots.
• Be a human bridge between the brand and its audience — bringing people in, making them feel part of something.

4 - Production & Project Ownership

• Define clear intentions before shoots: purpose, format, mood, constraints.
• Handle production logistics: locations, equipment, people, schedules.
• Shoot stills, video, and audio in a variety of styles and formats (with freelancer support when needed).
• Edit raw footage (with freelancer support when needed).
• Graphic design tasks (print, banners, and general creative)
• Own projects end-to-end with autonomy, momentum, and accountability.

5 - Startup Life (Yes, Really)

• Support where needed: events, launches, tastings, last-minute chaos.
• Enjoy the pace and the messiness of building something real.
• Taste testing is, naturally, part of the job. (This is non-negotiable.)

WHO WE'RE LOOKING FOR

This role is demanding - but rewarding. You'll have the space to build a brand and community you're genuinely proud of.

We're open to a wide spectrum of profiles. You might be:

• An early-career creative with exceptional taste, instinct, and a portfolio that's already
  alive
  .
• Or a senior creative who's autonomous, experienced, and looking for a meaningful project - with the possibility of equity in Yanaa.

What matters most is your values and capability, not your job titles.

YOU'LL LIKELY HAVE

• A strong portfolio in film and/or photography showing authorship and intention.
• An instinctive understanding of aesthetics, storytelling, and visual coherence.
• The ability to work independently and make creative decisions without hand-holding.
• Fluency in French and high-level English.
• and cultural understanding of outdoor sports and/or food.
• Comfort working remotely, with travel when needed.
• A sense of humour - and an ability to keep things light, even when it's raining sideways and the shoot is chaotic.
• Interest in food, sport, outdoor culture, and human performance. You don't need to be elite - but you
  do
  need to be comfortable chasing athletes around, and filming in outdoor and sometimes extreme environments.
• Scientific literacy and interested in communicating complex subjects in accessible and interesting ways (such as sports science and health)
• Social intelligence: you know how to talk to people, build relationships, and make a community feel like a community.

Bonus (not mandatory)

• Experience in brand-building, editorial, or cultural projects.
• A network in outdoor, endurance, food, or creative communities.
• Experience working in small, founder-led teams.

WHY JOIN YANAA

• Shape a brand from the inside at a formative moment.
• Work directly with founders who care deeply about food, culture, science, and craft.
• High creative freedom and trust - real ownership, not "content requests".
• Travel, events, and real-world experiences.
• Remote-first, with regular co-working and shoots in Annecy and across Europe.
• Possibility of equity for senior or exceptional profiles.
• Build something that helps athletes fuel better - and nudges the wider food system in a more joyful, ecological direction.

p.s. Yanaa is an acronym for You Are Not An Astronaut because we believe that athletes don't have to eat space food, shouldn't take themselves too seriously, and should look after THIS planet.