Marketing Research Intern

il y a 2 semaines

NeuillysurSeine, Île-de-France RTL AdAlliance Temps plein

Your Tasks

  • As part of the Marketing team, and more specifically the Insight division, you will play an active role in setting up, monitoring, and analyzing marketing studies designed to measure the effectiveness of our clients' advertising campaigns.
  • You will work with the Insight Manager on various types of quantitative studies (post-tests, brand lift, ad hoc studies), conducted internally or with partner institutes.
  • This internship will give you hands-on experience of marketing research in a stimulating, international and collaborative environment.
  • Participate in the preparation and implementation of studies (briefs, questionnaires, exchanges with service providers).
  • Monitor the smooth running of fieldwork and the quality of the data collected.
  • Contribute to the validation, receipt and formatting of results.
  • Participate in the analysis and interpretation of research results in collaboration with the manager.
  • Participate in the preparation and formatting of our annual proprietary study, "The New Life of the Living Room."
  • Support the team in the production of summaries, best cases, communication materials, and presentations.

Your Profile

  • Master's student (4-5 years of higher education) at a business school, university, or equivalent, specializing in marketing or research.
  • Strong interest in the world of marketing research, media, advertising, and audience behavior.
  • Rigorous, curious, and detail-oriented.
  • Analytical mind and ability to synthesize data.
  • Good command of Excel and PowerPoint.
  • Excellent written and oral communication skills in French and English

About Us

At RTL AdAlliance, we create simplicity for advertisers and value for publishers.Our fundamental goal is to unite premium content publishers to facilitate connections between international and local brands and European audiences. With offices in 10 European countries and in the US, we exclusively represent only the best video publishers such as RTL, M6, ITV or Activision Blizzard. As part of RTL Group, we offer our clients the latest exclusive insights, advertising technology and services they need to master the total video space and make the very best of the transition into digital and addressable TV.

Do you find inspiration in the international and entrepreneurial spirit of our company? Do you want to actively navigate the advertising industry changes and be a driving force for innovation?

Then we invite you to join us as we shape Europe's leading advertising sales house
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