Product Marketing Manager
il y a 16 heures
As a Product Marketing Manager, you will support a diverse portfolio of banking and fintech solutions, including neobank, retail banking, corporate banking, digital banking, open banking, and core banking offerings within SBS. You will contribute to our success by ensuring that we develop the best possible products and present them to our target markets. In collaboration with the General Manager, Product Managers, Product Strategists, Digital & Operational Marketing, Field Marketing, and Sales Representatives, you will be responsible for launching, maintaining, and improving the go-to-market of our products.
Responsibilities:
- Go-to-market and product launches: Define and execute go-to-market strategies, including positioning, enablement, deployment, and ongoing optimization.
- Messaging and storytelling: Translate technical features into compelling narratives that address market pain points, highlight opportunities, resonate with customers, and differentiate our products.
- Customer growth and revenue impact: In partnership with Product and Sales teams, design and deliver initiatives that drive customer retention, upsell and cross-sell, strengthen engagement, and support sustainable revenue growth.
- Stakeholder collaboration and content creation: Work closely with senior stakeholders and cross-functional teams to align GTM plans with business and Sales objectives, and develop high-impact marketing and enablement assets across channels (presentations, case studies, articles, sales kits, product training sessions, website copy, videos, co-branded content, and more).
- Product expertise: Continuously deepen product knowledge to act as a trusted expert internally and externally.
- Team leadership: Mentor and support direct reports, assign responsibilities aligned with skills, assess performance, and foster professional development through coaching and training.
SBS Offers:
- A dynamic, fast-paced, and stimulating work environment that encourages innovation and growth.
- An open and inclusive culture with ample opportunities for personal and professional development.
- The chance to be part of a recognized market leader within an international and multicultural organization.
- An attractive compensation package, including a competitive salary, a performance-based variable bonus, and a range of extra-legal benefits.
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