Creative Strategist

At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people.

Awareness of GenAI technology has exploded in the last 12 months, with enterprise brands universally interested in how to adopt and leverage its capabilities. At Pencil, we're at the forefront of this revolution, committed to helping marketers leverage AI to produce better, faster and cheaper marketing content while re-shaping their marketing organisations.

Your mission:
Turn client needs into smart, strategic plans built on what our platform can deliver;
Spot high-impact use cases hiding in client challenges, and find clever ways to solve them with the tools we've got;
Craft aspirational use cases that align with where the product is headed next;
Translate the product roadmap into inspiration to help GenAI-literate clients imagine what's just over the horizon;
Act as the connection between what clients want and what the product can do, both now and in the near future;
Shape creatively led, product-driven solutions that make clients say, "Wait, we can do that?";
Turn client goals into tight creative briefs that spark great work from the creative production team;
Bridge the gap between Creative and Product to ensure capabilities are aligned and growing in unison.

About you:
You have worked directly with clients or stakeholders to shape strategic plans, ideally in a creative tech, with any SaaS experience being a bonus;
You have translated fuzzy, ambitious ideas into concrete use cases, roadmaps, or briefs, and loved the challenge;
You have worked cross-functionally between product, creative, and commercial teams.
You are comfortable talking about product roadmaps, and even more comfortable using them to spark ideas and guide direction;
You know how to ask the right questions to uncover what clients really need — not just what they say they want.
You've written or helped shape creative briefs that led to standout work;
Ideally, you have worked with or around AI, creative tools, or emerging tech, and you're excited by what's possible.

Your benefits:
Fully remote work including WeWork "All Access" membership
Opportunity to work at the cutting edge of GenAI for the Fortune 500
Sponsored professional and personal learning
Top-end Apple hardware
Flexible vacation/time-off policy
Competitive health insurance and welfare cover

About Pencil:
Pencil uses AI to make ads. Our mission is to make marketing effective and effortless. We want to become the default way ads get made - because AI ads are 10x faster and cheaper to make, and 2x better performing, than making them without AI.

We're called Pencil because we believe AI will be a tool for creative people, not a replacement - it may even be as fundamental a tool in the future as the pencil was in the past.

Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.

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