Associate Social Media Manager

Are you passionate about social media and play? Do you thrive in influencing and implementing social experiences for local audiences?

Join our Global Social Media team and bring your digital expertise to collaborate and contribute to the LEGO Group's social media activity across France and Spain

This is a fantastic chance to develop and implement social media strategies and activations that inspire and engage our consumers and fans with authentic, impactful storytelling on our local social media channels.

This is an 8-month temporary contract. No relocation assistance will be provided for this role.

** Please apply with a CV in English **

Strategy & Planning

• Localise and implement our 2026 Global Social Media strategy for France and Spain, ensuring alignment with local marketing priorities
• Develop data-led social media plans that drive brand engagement and business growth, supporting both global and local content
• Identify local trends, cultural moments, and influencer opportunities to keep the LEGO brand relevant
• Partner with local management and the media agency to plan and manage 2026 organic content boosting

Content Development & Publishing

• Manage the local social content calendar and publish across Instagram, Facebook, and other key platforms
• Partner with the Social Content & Editorial Manager and external agencies to localize and translate social content
• Co-lead with local Marketing and PR teams to brief agencies and ensure high-quality, on-brand content for local occasions, events, and activations.

Community & Influencer Engagement

• Collaborate with the Community Management & Moderation team (CMM) for timely, authentic engagement
• Support issue and crisis response with brand-safe, audience-appropriate communication

Measurement & Optimisation

• Track and analyze content and channel performance to inform and optimize future plans
• Leverage social listening to find opportunities and content moments for the French and Spanish markets.

The Global Social Media team helps to shape the global marketing agenda, translating global and local strategies into impactful and engaging social media for our audiences.

Our social media vision is to drive relevance and brand love across local audiences, while operating globally to generate scale and impact.

Do you have what it takes?

• Proven experience managing social media strategy and implementation for large, complex consumer organizations
• Confident working within sophisticated structures and collaborating efficiently with global teams, agencies, and cross-functional partners
• Fluent in French, Spanish and English
• Strong understanding of the social media ecosystem, including social listening, analytics, and working with influencers / creators
• Skilled at crafting engaging, brand-safe social content and building active online communities
• Passionate about internet culture, trends, and creative storytelling
• Willingness to travel as required

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.