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Senior Brand Manager France
il y a 2 heures
Description
Your Role
We are looking for a Senior Brand Manager based at our Paris Office in Boulogne-Billancourt. Reporting to the Marketing Director, you will join a multicultural team to work for our leading portfolio brand. The Senior Brand Manager will be accountable for a global brand with the main aim to increase market share and brand's reputation, improve consumer experience and drive company's growth within the local market.
What you will do
● Understand the category and Brand under her/his local responsibility
● Define and implement the local Brand strategy long-term and short-term.
● Execute in autonomy the monthly tracking deep dive analyzing sell in, sell out and consumer data to identify key insights, potential business opportunities and action plans.
● Follow up on the main brand's KPÌs
● Work on the annual brand review & annual marketing plan for the country: new product development (innovation & renovation), media & communication strategy, pricing strategy & consumer promotion activities in order to boost sales and make the category grow.
● Take part in innovation strategy projects
● Define and manage approved brand budget with strong acumen
● Implement and monitor the annual media strategy together with the global team and the agency (TV, OLV, social media, influence…)
● Drive local ad hoc BTL activations to support the brand equity
● Take part in the annual category plan
● Build strong, trusted relationships with the key stakeholders both in local and global team to ensure a productive teamwork
What we are looking for
● years of experience in Marketing Department within a FMCG industry
● Strategic thinking
● Business School BAC+5 or equivalent (ESC/Ecole d'ingénieur agro ou Master)
● Experience in marketing through all levers: product development, media activation plans, pricing and point of sales activities.
● Ability to analyze and interpret performance management data and make recommendations to optimize the effectiveness of the marketing activities
● Good organizational skills. Experience of working and delivering multiple projects
● Leadership & Energy to implement new projects
● French & English required. French native compulsory (Other languages such as Spanish or Italian can be a plus)
What we offer
● Incentives and profit-sharing
● Hybrid working model
● Flexible working hours
● Between 12 and 14 days' RTT in addition to paid leave
● Weekly sports class in the office
● Meal vouchers
● Breakfast and fresh fruit
● % reimbursement of public transport season ticket and/or on-site car park
● CSE: payment and reductions for sport and culture, Christmas gift vouchers, holiday vouchers, etc.
● Affinity University Platform: Professional development opportunities for employees at different stages of their careers, recognizing the diversity of career paths.
● Pet-friendly office
● Celebrations and entertainment
If you don't meet all the requirements, don't worry. We value diverse backgrounds and encourage you to apply anyway. Your application will be thoughtfully reviewed
We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company's success and the strength of our team. That's why we are committed to providing equal opportunities for all.
Our Company
Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature's Variety, Nature's Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.
So, what are you waiting for? Join our team to leave your footprint
Want to know more about us?
Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram @affinitycareers to find out more about life at Affinity and hear stories from our team.
