Western Europe Beverage Expert

About MONIN (MONIN) :

A family company created in 1912, a premium French brand, an innovative flavour solutions creator, a trusted partner for hospitality professionals all over the world: this is MONIN.

At the heart of MONIN are people: open-minded, gourmet, passionate, curious, open to new ideas, always pushing the boundaries, seeking to endlessly inspire.

Quality, creativity and innovation: these three words are representative of our way of thinking and working. Faithful to our French heritage, our headquarters are in Bourges, where the company was founded. We never stop creating and this is why our portfolio is unrivalled: 6 ranges including syrups, fruit mixes, sauces, frappes, liqueurs and smoothies, more than 150 flavours and 19 different formats.

MONIN is more than a drinks solution, it's a way of living, an experience based on our centenary expertise, a brand respectful of the environment. It's about authenticity and gathering people, using only the best natural ingredients in the most exciting and creative way

Beverage Expert Position at MONIN:

Supporting our customers and partners is at the heart of what we do. As Beverage Expert for Western Europe, you will be a trusted ambassador and liquid expert for MONIN, helping to elevate beverage experiences and drive brand desirability.

You act as a key bridge between local market realities and MONIN's global strategy, working closely with Sales Directors, Brand Ambassadors and importers.

You are a credible professional with strong field experience, able to train, influence and inspire bartenders, baristas and commercial teams while contributing to strategic thinking at regional and global level.

Who We're Looking For:

We are seeking an experienced beverage professional with hands-on expertise as a bartender or barista and proven experience in training, education, or field activation. Above all, we're looking for someone curious, proactive, and passionate about beverages, trends, and innovation, who thrives in a dynamic, international environment.

Your mission will be to bring MONIN to life in every market interaction and to be a credible, inspiring figure for all our partners.

Role & Responsibilities:

Brand Education & Training

• Act as the lead professional trainer for the region.
• Design and deliver beverage and bartending trainings for bartenders, baristas, HORECA professionals, importer sales teams, and key accounts.
• Organise masterclasses and educational events with local Brand Ambassadors.
• Ensure excellent product knowledge and correct usage of the MONIN portfolio across markets.

Field Activation & Trade Marketing Support

• Support the execution of MONIN's trade activation strategy in the region.
• Contribute to the development and rollout of trade marketing tools in collaboration with HQ (menus, co-branding, POS, incentives, activation concepts).
• Ensure brand consistency while allowing relevant local adaptation.

Key Accounts & Multi-Unit Development

• Work closely with Sales Directors, Beverage Expert team, and Brand Ambassadors to support key accounts and multi-unit operators.
• Develop tailored beverage solutions and recipes for different concepts (QSR, casual dining, coffee chains).
• Present MONIN innovations and support new product launches in customer menus.
• Participate in customer workshops, presentations, and concept development.

Portfolio & Market Expertise

• Act as a portfolio consultant for local importers.
• Introduce and support MONIN innovations and new product launches in the field.
• Collect structured feedback from bartenders, customers, and partners on products, recipes, formats, market relevance, and unmet needs.
• Identify local trends, consumer insights, and channel dynamics (bars, coffee shops, casual dining, leisure, cash & carry, e-commerce).
• Contribute to regional and global discussions on portfolio and flavour development.

Brand Ambassador Coordination

• Work in close collaboration with local Brand Ambassadors.
• Provide guidance, tools, and best practices.
• Review monthly activity reports and give qualitative feedback.
• Share cross-market best practices and success stories.

Reporting & Strategy Feedback

• Collect and structure market insights from the field.
• Provide regular feedback to Sales Directors and Global Trade Marketing on trends, opportunities, competitive landscape, activation and innovation performance.
• Be responsible for quarterly regional beverage reporting with qualitative analysis.

Global Beverage Expert Community

• Actively participate in EMEA Beverage Expert meetings.
• Share best practices and contribute to the continuous improvement of MONIN's global standards.

Education, Skills & Experience Required:

• Hands-on experience as a bartender and/or barista.
• Proven ability to train, inspire, and transmit knowledge.
• Experience in training, brand activation, or field roles. Sales or marketing experience is a plus.
• Excellent presentation and storytelling skills.
• Strong interpersonal and communication abilities.
• Commercial mindset with understanding of HORECA and key accounts.

• Solid understanding of the beverage industry (spirits, non-alcoholic drinks, soft drinks, coffee).

• Ability to work cross-functionally and manage multiple priorities in a fast-paced environment.

• Microsoft Office proficiency; basic social media/content understanding.
• Curious, proactive, adaptable, with strong customer focus and ambassadorial mindset.

Location: Based in the Netherlands. Frequent travel across BENELUX, Denmark, Switzerland, and Iceland (~50%).

Languages: Fluent English & Knowledge of German would be an advantage.