Retail Trade Marketing Specialist
il y a 5 jours
Retail Trade Marketing Specialist
Location: France Boulogne Billancourt
Contract Type: Temporary Work Contract (6–18 months)
Context:
Within the Retail department, you will be responsible for managing trade marketing initiatives across our retail stores. Your primary mission will be to drive traffic, sales, and in-store marketing and promotional performance, ensuring alignment with business and marketing KPIs.
You will work in close collaboration with cross-functional teams including Retail, Sales, Marketing, Communication, Support, and Customer Service, while adhering to the business and marketing strategy of the Consumer Division.
Key Responsibilities:
- Develop the retail trade marketing calendar (national campaigns, in-store activation, events), aligned with product launches and key business moments; analyze and report on ROI.
- Fully implement marketing events and activations for high-experience stores (HES), in close partnership with the Brand Marketing team and external vendors (event agencies, suppliers).
- Improve customer experience and implement loyalty programs tailored to in-store audiences.
- Design POS and digital marketing materials, providing briefs to the internal design studio and external partners.
- Create and manage planograms and visual merchandising guidelines; update in-store experience zones in coordination with the Go-To-Market team.
- Oversee retail supplier communications, analyze store data, and ensure smooth project follow-up.
Profile:
- Master's degree in Marketing or Sales.
- Strong communication skills with ease in cross-team collaboration.
- Passionate, curious, and eager to take on responsibilities with enthusiasm.
- With a deep interest in customer experiences enabled by innovation.
- Solution-oriented and proactive, even in challenging situations.
- Strong analytical mindset; confident in using data to generate relevant insights.
- Ability to effectively communicate in French and English, both verbally and in writing (Chinese language knowledge will be an additional asset);
- Eligible to work in France is based legally.
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