Consumer & Media Data Manager EMEA

il y a 3 jours

NeuillysurSeine, Île-de-France Shiseido Temps plein

Media Data Manager EMEA
CDI H/F
Organization
Manager : Media Manager
Management : No
Long term contract
Neuilly sur Seine
Job Description
Y
ou will set the vision for integrated measurement, unify teams across multiple lines of business, and drive innovation through advanced statistical modeling, attribution, brand equity analysis, and test and learn.

You will combine technical depth in statistics and data science with the business acumen and presence to influence executive partners. You will orchestrate analytics across digital and offline channels, including linear TV, digital attribution, and brand health tracking, and ensure analytics delivers measurable business impact.

Responsibilities

  • Define and lead integrated measurement strategies, spanning marketing mix modeling, attribution, brand equity, and clean room–based approaches.
  • Partner with markets to ensure analytics is a central driver of strategic planning and investment decisions.
  • Provide thought leadership on measurement innovation, industry trends, and emerging methodologies.
  • Oversee advanced statistical modeling and econometric analyses to quantify marketing's impact on business outcomes.
  • Lead high-priority ad hoc projects, such as frequency-to-brand impact studies, audience deep dives, and causal lift experiments.
  • Drive the evolution of clean room–based analytics solutions (e.g., LiveRamp or equivalent), enabling secure, privacy-safe, cross-platform measurement.
  • Be the senior analytics partner to executive-level stakeholders, building trusted relationships and delivering clear, persuasive insights.
  • Translate complex analysis into compelling narratives that connect media to both brand and performance outcomes.
  • Champion a test-and-learn culture, guiding clients toward innovative measurement practices.
  • Oversee data collection

Qualifications

  • Strong media knowledge and experience managing agency or future external partners on MMM
  • Understanding of media thresholds (channel/market)
  • Ability to drive end-to-end measurement (MMM, attribution, brand equity, clean-room analytics) with clear business impact
  • Strong statistical and econometric skills, capable of building, auditing, and optimising models independently
  • Experimentation mindset, designing and interpreting causal lift tests to inform investment decisions
  • Ability to translate complex analysis into digestible reports for business teams
  • 8+ years of experience in analytics, with deep expertise in statistical modeling, econometrics, and marketing measurement.
  • Bachelor's degree in Statistics, Economics or related quantitative field, required
  • Proficiency in SQL and statistical programming (Python or R).
  • Demonstrated experience with clean room technologies (LiveRamp or equivalent) and privacy-compliant measurement approaches.
  • Knowledge of both digital and offline measurement, including attribution, MMM, and linear TV impact.
  • Understanding of ad operations, tagging, and QA processes.
  • Experience in data visualization solutions (Tableau, Power BI, Datorama)
  • Experience using SQL, Python, or R to perform advanced analytics analysis

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