Global Pr
il y a 3 jours
Au sein du département GLOBAL BRAND STRATEGY et reportant au PR & Influence Senior Manager, votre mission consistera à participer à l'élaboration et à orchestrer la stratégie PR & Influence Sport et fashion de la marque au niveau mondial. Par votre action de développement sur ce levier d'amplification incontournable vous contribuerez au sein des équipes marketing à générer de l'impact et de la préférence de marque.
MISSIONS PRINCIPALES
CONSTRUCTION ET DEPLOIEMENT DE LA STRATEGIE PR SPORT
- Construire une vision & des actions PR en lien avec une stratégie de marque et un plan d'activité clefs avec un volet majeur sport, et sur des événements globaux sport (Roland Garros, autres tournois tennis Lacoste partenaires, sujets golf…)
- Participation à l'amplification PR des autres temps forts de marque mode, lifestyle et culturels
- Bâtir un réseau de journalistes au niveau international pouvant servir nos temps forts.
- Identification et mise en place des projets PR en lien avec les ambassadeurs sport de la marque.
- Travailler les communiqués de presse sport globaux.
CONSTRUIRE ET DEVELOPPER LA STRATEGIE INFLUENCE SPORT
- Capacité à identifier et activer des créateurs de contenu et influenceurs sport lifestyle ayant un rayonnement global en lien avec l'image de la marque.
- Mise en place de la stratégie influence sport lifestyle sur les tournois dont la marque est partenaire
- Construction d'un réseau global de créateurs de contenus et influenceurs sport
- Identification d'opportunités de placements produits sur les événements culturels et sport clefs au global
COLLABORER AVEC L'ENSEMBLE DES FONCTIONS MARKETING
- Collaboration quotidienne avec toutes les équipes marketing sur les actions clefs du département.
- Coordination et travail étroit avec les différents marchés de la marque
- Suivi du budget du département, facturation.
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