Internship Marketing

il y a 2 semaines

Rue du Général Maurice Guillaudot Rennes France Rivrs Temps plein

As the Marketing Assistant at Rivrs, a UGC-focused video game studio working on Minecraft and Roblox, you will be responsible for driving an effective player acquisition strategy across multiple channels. You will manage and implement a creative acquisition strategy using both organic and paid channels, focusing on long-term growth in key markets (FR/US). You'll work closely with influencers, content creators, and internal teams to ensure Rivrs reaches and engages its target audience effectively.

  • Acquisition Strategy & Campaign Management:

    • Develop and execute a creative player acquisition strategy using both organic and paid advertising methods.

    • Manage advertising campaigns across multiple platforms (e.g., TikTok, Google, Instagram) ensuring optimization and effective use of resources.

    • Propose and implement innovative strategies to improve player acquisition and drive user growth.

  • Influencer Strategy & Collaboration:

    • Build and manage a long-term influencer strategy for the US/SEA markets.

    • Source, negotiate, and manage contracts with influencers and content creators, ensuring alignment with brand and marketing goals.

    • Monitor and report on the performance and results of influencer collaborations.

  • Content Creator Engagement:

    • Develop strong relationships with content creators to promote organic growth through user-generated content.

    • Oversee content collaboration projects, ensuring they align with broader marketing goals and community engagement strategies.

  • Community Engagement & Growth:

    • Create and implement strategies to boost engagement with the existing community, with a focus on fostering loyalty and leveraging it to acquire new players.

    • Monitor community trends and behavior to adapt marketing tactics for optimal engagement and player retention.

  • Reporting & Analysis:

    • Regularly track and analyze the performance of marketing campaigns, influencer partnerships, and community engagement strategies.

    • Provide detailed reports to stakeholders, highlighting key insights and recommendations for future marketing efforts.

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