Senior Brand Manager Kiri

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow, Kiri, Babybel, Boursin Nurishh, Pom'Potes and GoGo squeeZ, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project

#IWorkForAllForGood

LOCATION AND START DATE

Permanent contract to be filled as soon as possible

Location: Suresnes (92) – Bel Group headquarters

ABOUT KIRI

KIRI is largely known for its square cheese portion conveying a moment of kindness to kids, families and adults. Yet depending on the geographies, its consumers, usages and product portfolio vary significantly

MISSION

Within the KIRI Global Brand Team, you will contribute to define KIRI's 5-year business plan, building the innovation/renovation strategy & fueling the pipeline with a specific focus on Europe and Middle-East.

You will lead innovation / renovation projects from pre-exploration to post-launch, in strong partnership with countries, R&D and factories and as an advocate for consumers.

You will contribute to reaching 6.5% Bel innovation rate.

You will report to the Global Head of Kiri innovation and manage a junior brand manager.

DETAILED RESPONSIBILITIES

Market dynamics

• Understand consumer and customers needs and category in key markets

• Understand business challenges & opportunities of the Key countries you will work with

• Benchmark products against key competitors and inspiring brands

• Recommend new business opportunities based on strong insights

Portfolio & brand strategy

• Contribute to the brand strategic plan in collaboration with the major local markets

• Inspire and co-build w/ countries the portfolio strategy on the ranges you oversee

• Define the innovation pipeline for the brand in collaboration with our local markets

• Collaborate with industrial teams to ensure feasibility

Positive inno-reno

• Lead cross-functional inno-reno projects to ensure on time and in full delivery, as planned in the Brand business plan, by a customer-first mindset and by building a strong partnership with SI, R&D and plant teams

• Get key countries full commitment to ensure project execution

• Validate stage gates, resource allocations and project shifts in Brand Development committees.

• Challenge and approve innovation & renovation countries' requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes

• Manage innovation budget (consulting, design agencies, research agencies) for your scope

Team management

• Manage 1 junior brand manager and one shared intern

• Assign projects and missions to upskill the team

• Provide regular feedbacks on performance and identify room for improvement

• Build robust Individual Development Plan with trainings along the year

• Foster a culture of innovation

This position is based in Suresnes, to the west of Paris, with access via tram T2 (Suresnes Longchamp stop) and several bus lines.

YOUR ASSETS: Could this be you?

You have a degree from a business or marketing school (Master's level) and at least 7 years of experience in marketing or brand management for consumer products, within a Global department.You have several years of experience in managing innovation projects.

You are fluent in both English and French.

Leadership skills

• Strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience

• Positive and solution-oriented

• Strong project management skills: engage, collaborate, challenge

• Ability to manage complexity (number of projects and/or countries)

• solidarity & team spirit

Business & marketing skills

• Knowledge of product value drivers (nutrition, CSR, …)

• Strong data processing skills especially in the context of strategic, category, retailer, competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management

• Consumer and brand centricity

OUR ADVANTAGES

• Fixed salary over 13 months
• Performance bonus
• Profit-sharing/Employee savings plan (PEE)
• Company restaurant
• Compensatory leave (RTT)
• Health and life insurance
• Access to the many benefits of the Social and Economic Committee (CSE)
• Remote working policy

If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.