Marketing & Growth Manager

il y a 2 semaines


Paris, Île-de-France Willy anti-gaspi Temps plein

Objectif du poste

Piloter et accélérer la 
croissance e-commerce
 de Willy anti-gaspi, en combinant 
CRM, acquisition payante, optimisation du site et incentives
, avec une forte culture du 
test & learn
.

Nous cherchons un·e 
doer
 : quelqu'un qui 
conçoit la stratégie
, mais surtout qui 
met les mains dans le cambouis
, teste, itère, mesure et optimise en continu, avec un 
impact direct sur le CA
.

CRM, incentives & rétention

  • Pilotage du 
    CRM
     pour une base de 
    150k+ inscrits
  • Conception et optimisation des 
    newsletters et flows automatisés (sur Klaviyo)
  • Définition et test d'
    incentives
     : codes promo, offres ciblées, AB tests
  • Analyse des performances : 
    open rate, CTR, conversion, revenu CRM

Site & merchandising e-commerce

  • Animation commerciale du site : 
    collections thématiques, mises en avant, discount
  • Travail continu sur l'
    UX et le CRO
  • Coordination des mises à jour : visuels, descriptions, liens, contenus
  • Suivi des KPIs clés : 
    taux de conv, panier moyen, CA

Acquisition payante

  • Définition de la 
    stratégie d'acquisition
     (Meta, Google)
  • Pilotage d'une 
    agence
     : brief, créas, arbitrages, performances
  • Gestion et optimisation d'un 
    budget annuel ~300k€
  • Analyse des résultats : 
    CAC, ROAS, LTV

Autres leviers

  • Réseaux sociaux : définition de la 
    ligne éditoriale
     et animation d'Instagram & Facebook (25k+ followers), en direct ou via freelances
  • SEO : rédaction / pilotage d'articles, suivi des performances organiques

Profil recherché

  • 3–5 ans d'expérience
     en marketing/growth e-commerce
  • Forte culture 
    data & performance
  • À l'aise avec le 
    test, l'itération, la priorisation
  • Capable de 
    penser stratégie ET surtout d'exécuter
  • Sensibilité aux sujets 
    impact / consommation responsable

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