Marketing & Growth Manager
il y a 2 semaines
Objectif du poste
Piloter et accélérer la
croissance e-commerce
de Willy anti-gaspi, en combinant
CRM, acquisition payante, optimisation du site et incentives
, avec une forte culture du
test & learn
.
Nous cherchons un·e
doer
: quelqu'un qui
conçoit la stratégie
, mais surtout qui
met les mains dans le cambouis
, teste, itère, mesure et optimise en continu, avec un
impact direct sur le CA
.
CRM, incentives & rétention
- Pilotage du
CRM
pour une base de
150k+ inscrits - Conception et optimisation des
newsletters et flows automatisés (sur Klaviyo) - Définition et test d'
incentives
: codes promo, offres ciblées, AB tests - Analyse des performances :
open rate, CTR, conversion, revenu CRM
Site & merchandising e-commerce
- Animation commerciale du site :
collections thématiques, mises en avant, discount - Travail continu sur l'
UX et le CRO - Coordination des mises à jour : visuels, descriptions, liens, contenus
- Suivi des KPIs clés :
taux de conv, panier moyen, CA
Acquisition payante
- Définition de la
stratégie d'acquisition
(Meta, Google) - Pilotage d'une
agence
: brief, créas, arbitrages, performances - Gestion et optimisation d'un
budget annuel ~300k€ - Analyse des résultats :
CAC, ROAS, LTV
Autres leviers
- Réseaux sociaux : définition de la
ligne éditoriale
et animation d'Instagram & Facebook (25k+ followers), en direct ou via freelances - SEO : rédaction / pilotage d'articles, suivi des performances organiques
Profil recherché
- 3–5 ans d'expérience
en marketing/growth e-commerce - Forte culture
data & performance - À l'aise avec le
test, l'itération, la priorisation - Capable de
penser stratégie ET surtout d'exécuter - Sensibilité aux sujets
impact / consommation responsable
-
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