VP,Marketing & Développement Produits

Job ID

45386

Date

23 December 2025

Job Family

• Marketing

Type of contract

• Permanent

, Permanent

Why work for Manitou Group?
Manitou is purposefully committed to you, its people. Based on a "One United Team" focus, we internationally cultivate our purpose-driven and agile work environment. As an equal opportunity employer, we cultivate, build and elevate our more than 6000 employees and their diversity across more than 30 countries we operate in. There are 6 main plants with locations in France, the USA, India, Italy and more than 30 subsidiaries all around the world.

Are you looking for a new opportunity? Join us to be part of our continuous success.

Vision And Key Stakes
The strategic Marketing role leads the Group's strategic
vision
and operational marketing excellence
& business growth aligned with LIFT 2030 Vision
, ensuring global brand consistency and local market relevance
and growth
across all product categories and regions.

As the
"Voice of the Market"
within Global Offers, this role transforms customer and market insights into actionable strategies on Products
and Positioning
that guide the Group's
Product
portfolio, innovation pipeline, and commercial approach, ensuring
profitable growth
.

• Be the center of excellence for global marketing strategy, ensuring alignment with the LIFT roadmap.
• Translate Voice of Customer (VoC), market trends, and megatrends into data-driven strategic insights.
• Strengthen Manitou's brand equity and global positioning while supporting regional marketing needs.
• Support profitable growth through segmentation, value proposition design, and go-to-market strategies.
• Promote cross-functional collaboration with Category Managers, Regions, Digital offers, and R&D.
• Drive customer experience, brand consistency, and communication impact across all touchpoints.

Duties And Responsibilities

• Group Business Plan

• Follow the application/deployment of the group business plan across the different regions / departments and report @ EXCOM.

• Strategic Marketing & Market Intelligence

• Define the "global marketing plan" across the different markets (Agriculture, construction…) and execute the Group's marketing strategy aligned with the LIFT plan and global business priorities.

• Consolidate and challenge regional marketing plans to ensure global consistency.
• Monitor megatrends, competitors/sectors strategic orientations, customer behaviors, and market shifts (economic, demographic, geopolitical).
• Provide data-driven insights, recommendations and identify opportunities to the Executive Committee and Category Managers with business cases as a key input to the PDPS and SDPS plans
• Lead Go-to-Market strategies for new offers, digital services, and value-based solutions and develop strategies for market conquest.

• Lead the projects arbitration (product and services) across the different categories in line with the group business plan

• Brand Strategy & Communication

• Strengthen the Manitou brand image and awareness globally.

• Define and deploy brand strategic positioning, visual identity, and messaging consistency.
• Oversee corporate communication, events, and trade fairs, ensuring impactful storytelling.

• Support subsidiaries, distributors, and dealers with marketing guidelines and assets.

• Customer Insights & Voice of Customer (VoC)

• Establish strategies for best in class Customer Experience, ensuring customer loyalty and share growth

• Identify needs for group digital solutions to improve efficiency, effectiveness – (business owner) and support regional deployment made by Digital offers (Product owners)
• Own through the market directors all the knowledge of their segment especially the customer applications.
• Centralise and challenge the regions VOC and structure customer and dealer feedback through surveys, panels, and telematics data
• Embed VoC throughout the product and service lifecycle (MGPD / MGSD gates).
• Measure customer satisfaction and ensure continuous improvement of the customer experience
• Ensure the input on the customer lifecycle experience, making sure it matches the needs of the different targeted markets (agriculture, construction…).

• Develop a customer knowledge hub similar to the business intelligence already existing

• Transversal Marketing Support

• Establish best-in-class marketing toolkits, standards, and processes to regional teams.

• Animate and deploy automation tools, CRM insights, and data analytics made available by Digital Offers to drive efficiency and decision-making.
• Support pricing, segmentation, and forecasting analyses to enhance business performance.

• Provide direction & support in terms of marketing the offer through customer value proposition, working with all the different functions of Global Offers ( category directors, customer life cycle director, digital offers…) and Global Regions to ensure consistency and delivery across customer and market segments

• Team Leadership and Collaboration

• Develop Talent, and Leadership to support LIFT 2030 Vision of Business Growth – through a high-performing global marketing team built around "expertise, commitment, collaboration, and customer focus".

• Promote continuous learning, best practice sharing, and alignment across functions and regions.

Experience & Competencies

• Master's degree in Marketing, Business, or Strategy (Bac +5 or equivalent).
• 15+ years' experience in international marketing leadership within industrial or B2B sectors.
• Proven success in strategic marketing, brand management, and product portfolio leadership.
• Strong analytical and strategic thinking, with the ability to connect data, insights, and actions.
• Excellent communication, storytelling, and influencing skills.
• Strategic Mindset – Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Global perspective – Taking a broad view when approaching issues, using a global lens.
• Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Customer focus – Building strong customer relationships and delivering customer-centric solutions.
• Build Networks – Effectively building formal and informal relationships inside and outside the organisation

Localisation And Travel Expected

• This position is located in Europe.
• Up to 40% international travel, especially to key markets and regional marketing teams.

What does MANITOU Group offer?
Above local legal requirements, of course

• Compensation
• Work location
• Travel Requirements
• In addition to an inclusive compensation package, we offer a comprehensive benefits program including Medical/Dental/Vision, a matching 401k, tuition reimbursement, volunteer program, wellness activities, employee and family activities throughout the year and so much more
• Applicants must be authorized to work in the United States.

What is MANITOU Group?
To learn more about Manitou Group, click here

Apply

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Location(s)

• France - Ancenis

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