Digital marketing specialist

Date Posted:

Country:

Location:

The Digital Marketing Intern as part of the Digital Marketing COE, is responsible for supporting and implementing paid media strategies to continuously generate leads and grow sales revenue at the best ROI for all Otis' products & services – supporting all global and regional initiatives. The role will support all paid media channels including but not limited to paid search, social, programmatic/display, video, etc. 

Role Overview: 

Paid Search

• Prepare and perform daily account activities associated with Google AdWords, Yahoo, Bing and other search platforms. Where applicable, maintain relationship/oversight of agency managed accounts.

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

• Build the creation of keyword lists and creative copy, in conjunction with OUs for translations where applicable.

• Provide recommendations for campaign structuring, ad groups, extensions, targeting, and other facets of paid search in accordance with campaign goals.

• Keep pace with search engine and PPC industry trends and development, including changing privacy requirements and new vendors/innovations

• Perform keyword cleans, search term checks & account "clean-up"

• Review account recommendations, account performance and come up with strategy and optimization recommendations 

Paid Social/Display, etc.

• Support the end-to-end management and deliverables of specified paid social, video, display and programmatic platforms (Meta, WhatsApp, LinkedIn, YouTube etc) from implementation to optimization, ensuring its delivery to time, budget & quality standards. Where applicable, maintain relationship/oversight of agency managed accounts.

• Facilitate proper campaign target audiences, test & learn strategies. Advise on creative best practices.

• Partner with Communications COE to ensure organic campaign alignment.

• Conduct daily, weekly & monthly reviews of creative assets & audiences to ensure that the account is as optimized as possible

Other General Responsibilities

• Help build forecasts & media plans for global plans including budget, proposals, wins and ROI across all media channels as requested by COE member recommendations based on business objectives

• Partner with DM Ops to tag landing pages appropriately for analytics, utilize UTM codes as necessary, and be mindful of SEO on-page strategies.

• Help manage and monitor global budgets by updating the budget sheet, ensuring we are on track with individual budgets & helping make recommendations to ensure we effectively meet our spend requirements/budgets

Metrics (KPIs)

•  Budget

•  Leads (and quality of leads)

•  Proposals (#/$)

•  Wins (#/$) and conversion rate

•  ROI

•  Customer engagement(Impressions, CTR, on-site conversion rate, quality score, etc.)

Stakeholders

• Digital Marketing COE

• LOB Digital Marketers

• DT Team

• Marketing COE / Product Marketing

What You Will Need to be Successful: 

• Currently pursuing a bachelor's degree (Sophomores or Juniors), preferably in Business, Marketing, or related disciplines.
• Excellent presentation and communication skills.
• Proficient in Microsoft Office Suites, especially Microsoft Word, Excel and PowerPoint.
• Eager to learn, self-driven, analytical, and detail minded.
• Strong written & verbal communication skills with keen attention to detail
• Strong organizational, problem solving & analytical skills
• Strong interpersonal skills
• Ability to collaborate well with others

Apply today to join us and build what's next

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day.

Otis is the world's leading elevator and escalator manufacturing, installation, and service company. We move 2 billion people every day and maintain approximately 2.2 million customer units worldwide, the industry's largest Service portfolio.

You may recognize our products in some of the world's most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers We are 69,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.

When you join Otis, you become part of an innovative global industry leader with a resilient business model. You'll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you'll gain working alongside the best and brightest, keep us connected and on the cutting edge.

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.

Today, our focus more than ever is on people. As a global, people-powered company, we put people - passengers, customers, and colleagues - at the center of everything we do. We are guided by our values that we call our Three Absolutes - prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.

Become a part of the Otis team and help us #Buildwhatsnext

Otis is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other protected class according to applicable law. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at

Privacy Policy and Terms:

Click on this link to read the Policy and Terms

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day. 

Otis is the world's leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio.  

You may recognize our products in some of the world's most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.  

When you join Otis, you become part of an innovative global industry leader with a resilient business model. You'll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you'll gain working alongside the best and brightest, keep us connected and on the cutting edge.  

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.   

Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do.  We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.  

Become a part of the Otis team and help us #Buildwhatsnext 

Otis is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other protected class according to applicable law. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at

Privacy Policy and Terms:

Click on this link to read the Policy and Terms