Resp. Marketing

Chez Eneria, nous concevons et mettons en œuvre des solutions innovantes pour produire, gérer et optimiser l'énergie. Spécialistes des moteurs et groupes électrogènes, nous accompagnons nos clients vers une énergie plus fiable, durable et performante. Si vous souhaitez donner du sens à votre carrière et participer à des projets à fort impact, venez partager notre passion pour l'énergie de demain.

Job Description Summary

JOB PURPOSE

Based on the activities assigned by his/her superiors, the Marketing Manager defines and implements the company's marketing and/or sales strategy in collaboration with his/her superiors, and defines the means and actions to improve sales development (marketpositioning, business volume, product knowledge, etc.).

Job Description

SIGNIFICANT ACTIVITIES

Marketing

- Define marketing and sales development guidelines and help set development priorities (market, pricing strategy, communication, offers, etc.)
- Propose a marketing and communication strategy (targeting, product, market, pricing policy, communication, etc.) in collaboration with and on the basis of objectives determined by stakeholders (sales, services, etc.)
- Lead and ensure the implementation of the strategy (promotional actions, sales support, calls for tender, etc.) in collaboration with the various stakeholders (sales, services, marketing, etc.)
- Manage performance indicators (market share, participation rates, sales, inventory, etc.) and recommend improvements
- Seek and manage financing from commercial partners (manufacturers, suppliers, etc.)
- Participate in adapting stock levels to demand and business objectives, in collaboration with stakeholders
- Analyze the market, monitor the competition and adapt the offer to market trends
- Draw up and manage an operating budget
- Identify, communicate and develop offers based on customer needs, in collaboration with the various departments concerned

Communication and promotion

- Support sales and/or service teams (sales pitches, product sheets, information on financial aid, challenges, etc.)
- Manage or contribute to the organization of internal and external events

RESPONSIBILITIES AND SCOPE FOR ACTION

- Ensure the performance and coherence of the offering
- Develop and implement marketing strategy
- Guarantee the results of the marketing strategy and contribute to the development of the business volume and sales performance
- Ensure budget compliance
- Support and animate stakeholders on the product range
- Know and apply internal and external compliance procedures and rules

PROFESSIONAL KNOWLEDGE

DIPLOMA(S) AND/OR EXPERIENCE(S)

5 years' higher education in marketing and sales and/or significant experience preferred

SPECIFIC KNOWLEDGE(S)

Technical skill(s)

- In-depth knowledge of marketing (strategy, offering, etc.) and communications
- General product knowledge (ranges, features, etc.)
- General knowledge of IT tools and information systems (CRM, etc.)
- Advanced intermediate level of English (B2)

Behavioral skill(s)

- Interpersonal skills
- Sense of innovation
- Analytical skills
- Adaptability
- Rigor
- Organizational skills

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