Sales Area Manager – UK

At PRIMAL, we don't just create connected devices — we develop smart, meaningful solutions that address real environmental and societal challenges. Our products are designed for professional and international markets.

Our brand Attentive is focused on innovative telecare solutions, helping vulnerable people live more safely and independently, while making life easier for caregivers and healthcare professionals.

With nearly 40 years of expertise, our team of 170+ passionate professionals is based in our offices and workshops in Clapiers, near sunny Montpellier, France.

Our DNA: #Innovation #TeamSpirit #Quality #TechForCare

• You want to contribute to human-centered, impactful technology for vulnerable people.
• You're excited to join a fast-growing brand in a rapidly evolving sector.
• You enjoy being on the field, meeting professionals, and building long-term partnerships.
• You're looking for a role where autonomy, impact, and values actually mean something.

Technical Sales Representative – UK (Full-Time, Permanent)

Become the UK-based ambassador of our Attentive solutions and take part in our growth within the telecare industry. You'll cover the entire UK, with weekly travel to meet clients and partners.

Your key responsibilities:

• Work closely with our Sales Area Manager to develop and implement the commercial strategy for the UK market: market analysis, priorities, pricing.
• Promote Attentive's products to healthcare providers, distributors, social care services, and public sector buyers.
• Manage the full sales cycle: from lead generation and quotes to tenders, technical coordination, and closing.
• Build strong, tailored commercial agreements with various UK-based stakeholders.
• Represent the brand at trade shows, open days, client demos, and industry events.
• Maintain and grow your client portfolio using a structured CRM/ERP-based approach.
• Provide feedback from the field to help evolve our product offerings.

POSITION DETAILS

• Full-time permanent contract (UK-based)
• Weekly national travel required (3–4 days per week)
• Remote work/flexible base, with occasional meetings abroad
• Modern sales tools (CRM, ERP, online demo systems)
• Collaborative international team

• Degree in Sales, Electronics, IT, or related fields (HND/Bachelor/Master level)
• 3+ years of experience in a similar B2B technical sales role
• Strong interest in technology, particularly health tech, telecare, or IoT
• Excellent interpersonal and negotiation skills across varied audiences (tech teams, buyers, distributors, public orgs)
• Comfortable with regular national travel (UK-wide)
• Fluent in French
• Bonus: experience in the healthcare, telecare, or connected devices sectors