Associate Manager Digital Marketing

CREATIVITY IS OUR SUPERPOWER.
It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:
Dans le cadre d'un CDD de remplacement d'un congé de maternité (environ 6 mois), vous intégrez l 'équipe Marketing Digital et vous reportez directement au Responsable Média. Vous principales responsabilités sont

Campagne Média digitale

• Coordonner le briefing des médias digitaux et le processus de réponse au brief entre les agences locales et les gestionnaires de marques locaux, conformément à la stratégie digitale de Mattel FR.
• Exécuter et optimiser les campagnes multimédia numériques en collaboration avec les agences ou directement avec des détaillants (campagnes de conversion).
• Conseiller sur la répartition du budget par marque pour les plans média en ligne sensibilisation, engagement et conversion.
• Analyser les campagnes et partager vos idées sur le marché
• Travailler en étroite collaboration avec l'équipe régionale, pour contribuer à la définition de la stratégie digitale Europe.
• Proposer et exécuter les tests and learn pour suivre l'évolution des médias digitaux

Analyses:

• Analyser les performances des campagnes (Meta, YouTube, Tik Tok, Prime Video, campagnes programmatiques, campagne gaming…).
• Définir et mettre à jour des repères numériques, basés sur des indicateurs de performance clés Mattel FR et des rapports de campagne précédents.
• Créer de tableaux de bord personnalisés et envoi de rapports pour aider les responsables de marque à suivre les activités de leurs marques.
• Faire des recommandations d'optimisations basées sur des reporting.
• Veille concurrentielle des technologies et de l'analyse Web.

What We're Looking For

• Expérience de 4 ans minimum dans le marketing digital, les médias numériques
• Excellentes compétences en médias numériques et WebAnalytics (préférence pour GA).
• Excellentes compétences Microsoft Office.
• Anglais et Français courant.
• Capacité à gérer efficacement des projets dans un environnement rapide et très exigeant.
• Aptitude à la résolution de problèmes et capacité d'analyse ainsi qu'excellentes compétences en matière d'organisation et de gestion du temps.

Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here You may be just the right candidate for this or other roles.

How We Work
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https and .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch

The Culture at Mattel

Corporate Philanthropy