Generative Search Optimisation

What's the role?

We are looking for an a data-driven and creative Generative Search Optimisation & Content Marketing Manager to join Hilti`s global marketing communications team. In this role, you'll own and develop our organic / AI search strategy. This role bridges content strategy, content performance and user-first thinking to drive organic growth across all digital touchpoints. You will work closely with content, UX, dev, and marketing teams to ensure SEO is integrated into every stage of the digital experience. This is a high-impact role focused on improving visibility, authority, and performance of HILTI in the digital landscape. This role is pivotal in enhancing our organic visibility across multiple markets and languages, ensuring our content resonates with B2B decision-makers and ranks effectively in (AI) search engines.

You will collaborate with regional marketing teams, content creators, and digital specialists to optimize web content for search performance, user intent, and business relevance.

What You'll do

Key Tasks Include

• Develop and implement GEO/SEO strategies focused on on-page optimization, content structure, and keyword targeting across global markets aligned with business goals, using insights from analytics, search trends, and industry updates.
• Conduct international keyword & search intent research and content audits to identify opportunities for organic growth, using state of the art tools like Ahrefs, SEMrush, Conductor, GSC e.g.
• Partner with global and local content teams to embed SEO best practices into content creation workflows, optimize existing content for improved search visibility, including metadata, internal linking, and semantic markup.
• Ensure content aligns with buyer journeys and supports lead generation goals.
• Monitor and report on organic performance metrics (rankings, traffic, engagement, conversions) across regions and translate findings into actionable recommendations.
• Stay ahead of search engine algorithm updates and trends in AI-powered search and generative search experiences.
• Content Optimization & Collaboration: Work closely with content teams to optimize on-page elements, develop topic clusters, and support content calendars with search intent insights.
• Cross-Functional Advocacy: Champion SEO best practices across design, dev, content, and product teams to ensure a unified approach to search performance.

What You'll Bring

• 5+ years of experience in SEO, with a strong emphasis on content optimization in a B2B environment, with Deep understanding of modern SEO: E-E-A-T, semantic search, and mobile-first indexing
• Proven success in driving organic growth across international markets.
• Expertise in SEO tools (e.g., SEMrush, Ahrefs, Conductor, Google Search Console).
• Experience with CMS platforms and multilingual content management, solid understanding of HTML, CSS e.g.
• Strong understanding of B2B buyer personas and content strategy.
• Familiarity with AI search trends and structured data implementation.
• Excellent communication and stakeholder management skills.
• Strong analytical skills with the ability to present SEO data in an actionable way
• Fluency in English (required for our international environment).

What's In It for You

At HDMS, Hilti Digital Marketing Services, you'll thrive in a dynamic, internationally-minded environment where diverse perspectives fuel innovation and collaboration. We offer close-knit management, stimulating responsibilities, and a culture that balances autonomy with teamwork. You'll be the owner of your professional development and will have the freedom to design your own career map. Our flexible remote work policy allows you to work from home up to 50% of the time. You'll also benefit from a fully covered health insurance plan for you and your family at no cost for you, a competitive pension scheme, and an annual solidarity day to support causes that matter to you.

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we're driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you'll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you'll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.

Does this sound like you? We look forward to your application For further questions, please feel free to contact the hiring manager over LinkedIn

During your interviews, you will meet several members of the digital team including leadership. This way you get to know more about us, and we get to know more about you.

Tempted to apply? Click "apply now" and send us your resume (PDF in English version) today

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