Head of B2C Performance

Pioneer of online flash sales since 2001 and key player in European e-commerce, Veepee collaborates with over 7,000 brands to offer highly discounted products available for a limited time. Operating across various sectors, including fashion, home, wine, travel or beauty... Veepee achieved a turnover of 3.3 billion euros incl. VAT in 2024 and employs 5,000 staff members across 10 countries.

JOB DESCRIPTION

• Within the Marketing Operations team, reporting to the Head of Marketing Operations, your main missions will be to support the growth of all our B2C platforms. You are responsible to define the strategy and together with your team ensure the correct implementation of the daily merchandising of all our sites. Additionally, you will follow B2C performance per country and implement actions plans where needed. 
• You will lead a team of 4 B2C Merchandisers (& 3 interns) working on all verticals/businesses across all our B2C countries

TASKS

• Merchandising: You define the Group merchandising strategy and lead the implementation of this strategy on all our B2C platforms (11 site IDs)

Define & improve the Group Merchandising Strategy

• Glocal merchandising guidelines for homepage & tabs 

Ensure all platforms (homepage & tabs) are merchandised following the Group guidelines whilst taking into account local specificities

• Handle communication with commercial teams requesting/challenging positioning of banners on the HP 

Optimize daily attractivity of our offer and appropriate traffic allocation between businesses,  Veepee products and marketing support

• Develop and use daily quality indicators (B2C segmentation, Offer quality score, etc.) within daily attractivity assessment  
• Collaborate closely with planning teams to deliver the most balanced and optimized planning, also from a B2C perspective 
• Be an active contributor in the development of a new "daily attractivity tool" 

Build & improve processes (within team & with other departments) and reporting driving to efficiency & insights

• Hiding process for non performing sales on the homepage
• Hiding process for Brandsplace boutiques when Flash sales of the same brands
• Travel homepage visibility etc.

• B2C performance:

You follow the B2C performance of the Group, with a focus per country, and set up relevant actions to support growth

• Monitor daily performance per platform (B2C/B2B, platform functioning, etc.)
• Support your team to set up action plans in collaboration with other teams (CRM, Trade, Project) to act (pro-active and reactive) following trends and support growth 
• Identify strategic levers to further improve the performance (per platform)

• Improve member experience:

You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM) to improve homepage (& tab) performance and enhance member experience

• Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking)
• Identify and arbitrate the best merchandising adjustments and mechanisms to support marketing activations (commercial events, MGM, editorial, etc.)
• Share business objectives with UX and data teams to improve algorithm personalization

• Data expertise:

You use data to steer the team's focus and actions as well as improve business performance

• Track full funnel performance and web behaviour analytics (Mixpanel) in order to enhance business & platform performance
• Track HP & tab performance through KPIs such as UV, sales entry rate, UDSV, share of voice per business, €/UV, etc. in order to assess merchandising performance and steer action plans
• Collaborate with the marketing data & insights and marketing excellence teams to develop and improve marketing reports and dashboards to track the business and improve (team) performance
• Own reporting to internal and external stakeholders

• Team management:

You are leading a cross European team of B2C Merchandizers

• Manage the team to execute tasks: ensure tasks are completed with operational excellence and in time
• Ensure your team works in the most efficient way possible (tools, processes, etc.) in collaboration with the Marketing Excellence team
• Be the coach of your team members to develop professionally (setting and tracking OKRs) & personally 
• Develop an international mindset to manage a culturally diverse team
• Act as a point of contact for local HR and be informed of country specificities

• Collaboration with other teams:

You collaborate and communicate with key (local) stakeholders

• Collaborate closely with your planning & marketing colleagues to optimise the platform & performance 
• Collaborate with key local stakeholders (commercial teams, Excos, etc.) - TBD in light of the replacement mission
• Act as the key spokesperson for the countries regarding marketing topics - TBD in light of the replacement mission

MUST HAVE skills

• Technical skills
• Team management & development Strong analytical skills (perform analysis, deduct insights, develop strategies)
• Project management 
• Marketing knowledge(understanding of brand & trade marketing, digital marketing, etc. ) 
• Commercial mindset & understanding of brand environments 
• Consumer mindset & understanding of consumer trends 
• Proficiency in computer tools, mainly Microsoft Office Suite & G Suite
• Master in Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.)
• Professional fluency in English (spoken & written)

• Behavioral skills
• Strategic and long term vision
• Business and result oriented with an analytical mindset
• Creative and innovative thinking
• Proactivity and agility, ability to find solutions Autonomy
• Attention to detail, organizational and prioritization skills
• Persuasive abilities and capabilities to unite and motivate
• Excellent oral and written communication skills 
• Excellent interpersonal skills

RECRUITMENT PROCESS

• HR interview
•  Interview/question round with the Head of B2C Performance & Merchandising
•  Manager interview

All our positions are open to people with health conditions or impairments.

We are convinced that it is up to you to define the way you work, to develop yourself and to progress. At Veepee we guarantee that you can just be yourself For the service of diversity and inclusion, Veepee is committed to reviewing all applications received on an equal basis. 

COMPANY

For more information about our ecosystem : 

The Veepee Group processes your data collected as part of the management of your recruitment in order to manage your application file for the position for which you have applied. To find out more about our personal data protection policy, we invite you to consult it on our career site.

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