Demand Generation Marketing Manager
il y a 7 jours
Batch is looking for a passionate and results-oriented Demand Generation Marketing Manager to join the marketing team. He/She will design and execute multi-channel strategies to attract, engage, and nurture prospects across the customer lifecycle, with a strong focus on outbound, webinars, and nurturing programs.
Responsabilities- Outbound strategy: Build, test, and optimize outbound campaigns (email & social) to generate qualified pipeline. Work closely with Sales and Ops to compile hitlists and align messaging.
- Lifecycle marketing & nurturing: Design lead nurturing flows and customer lifecycle programs to drive qualified pipeline.
- Webinar roadmap: work on our webinar strategy — editorial calendar based on the content roadmap, promotion, execution, follow-up and measurement.
- Events & other team projects: Participate actively in the marketing team key projects, such as bi-annual Batch Keynotes and other industry events.
- Performance measurement: Track, analyze, and report on campaign performance (our marketing funnel metrics include: awareness, engagement, qualified pipelien) with a focus on continuous optimization.
- Collaboration: Partner with Sales, Customer Success to ensure demand-gen activities are aligned with company priorities.
- Bachelor's or Master's degree in Marketing, Business, or a related field (or equivalent experience).
- 4+ years' experience in demand generation or growth marketing, ideally in B2B SaaS/Martech.
- Solid track record in outbound campaign execution and lead nurturing automation (Hubspot, Apollo) ; strong knowledge of webinar platforms and best practices for high-engagement online events.
- Excellent communication skills (written and verbal) in both English and French
- Analytical mindset: ability to read data, extract insights, and translate them into actions.
- Team player, curious, and proactive in contributing to collective projects.
- Knowledge of the Customer Engagement / Marketing Automation space a plus
Batch applies a clear and structured recruitment process consisting of the following steps:
- Introductory call with HR (30 min)
- Interview with Clotilde the manager of the Marketing Team (45 min)
- Case study with discussion (45 min)
- Meeting with one of Batch's co-founders (30 min)
- HR debrief and formal offer
More information about Batch and employee benefits is available here.
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