Advertising Designer

Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers efficiently plan, activate, and measure campaigns personalized to the local consumer.Our platform specializes in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes.Since our inception in 2012, Locala has proudly worked with leading brands across 40 countries.With over 180 employees around the globe, Locala has offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada and Dubai.Reporting to the Head of Advertising Designer based in Italy, the Advertising Designer will be based in Paris, he/she speaks french and is responsible for creating visual concepts and ads that effectively communicate the message of a product or service for clients' brands.The Advertising Designer works closely with Account Managers, Sales, and Trading teams from Operations to develop compelling ads that will catch the attention of consumers. They must be able to think creatively and outside of the box to deliver effective ad experiences for a wide range of clients.This role is at the heart of Locala's mission to deliver innovative, high-impact campaigns.The Advertising Designer works with an omnichannel mindset, meaning that they are able to create ads for any touchpoints of the consumer journey while leveraging the latest technologies to maximize engagement.Your Role :• Design and develop digital creative ad formats with Adobe Suite and Ask Locala Ad Builder proprietary platform following client needs.• Apply and respect customers' brand identities to digital ads (from mobile, desktop, DOOH, CTV).• Layout and design ads.• Master constraints and limits required within mobile environment development and creation.• Meet with other team members to maintain good communication within the design team.• Track and analyze ad performance metrics on campaigns to ensure ads deliver results and exceed client expectations.• Researching consumer behavior, market trends, and new technology that could influence the effectiveness of different advertising methods.• Brainstorming ideas for new advertising experiences or services that could be marketed to consumers.Knowledge Required :• Professional French and English mandatory.• Basic fundamentals of HTML5 and CSS3 integration are mandatory.• High level of Photoshop and After Effects required, with good knowledge of the Adobe Suite.• Ideally minimum 3 years of agency experience or equivalent.• Experience working with global brands and delivering impactful campaigns.Your Profile :• Graduated from a Design/Graphic Arts school.• Digital and mobile-first profile.• Passionate about pushing creative boundaries to enhance user engagement.• Team Spirit, rigorous, polyvalent, and independent.To apply, please include a portfolio demonstrating your creative range and most relevant advertising work. Applications without a portfolio will not be considered.About our perks :• Competitive compensation (#Succeed)• Everyday benefits: meal vouchers, 50% coverage of public transport subscription, quality health coverage (#Care)• Flexible work environment: 2 days of remote work per week, monthly remote work allowance, flexible working hours (#Care)• Cutting-edge technologies: you will work on innovative products that are continuously enriched and challenged (#Invent)• A vibrant company life: international seminars (Ibiza 2019, Lisbon 2022), afterworks, Christmas party, monthly breakfasts, Wellness Week... (#Succeed)• Small appreciated perks: coffee, tea, and fresh fruit available (#Care)• Strong CSR commitment: purchase of refurbished computers, partnerships with Noos and Ecotree, eco-friendly offices, donations and support to associations, international DE&I committee (Diversity, Equity & Inclusion)Our corporate social responsibility (CSR) is an integral part of our culture and global strategy: purchase of refurbished computers, partnerships with Noos and Ecotree, energy efficient offices, donations and engagement with charities and an Global DE&I committee (Diversity, Equity and Inclusion). (#Succeed)At Locala, we are committed to diverse and inclusive hiring and to promoting equal opportunities throughout our processes and beyond. Our offers are open to everyone, regardless of origin, gender, religion, disability, etc. Do not hesitate to apply