Head of Field Marketing, EMEA

About Kinaxis

Location

This is a remote position. You can work from home and be located anywhere in the United Kingdom.

About the team

The Head of Field Marketing EMEA, will lead the development and execution of field marketing strategy and programs across the EMEA region, with direct accountability for driving all marketing activity in EMEA while overseeing regional execution to support pipeline and revenue goals. This role is critical in raising awareness of Kinaxis, engaging with target accounts, and driving business growth in alignment with Kinaxis’ go-to-market (GTM) strategy.

The individual must bring proven experience in generating leads and building trusted engagement with senior decision makers (Director, VP, and C-level executives) at enterprise target accounts across diverse markets. Familiarity with SaaS, supply chain, procurement, and/or AI-driven solutions is a strong plus.

The Field Marketing Lead, EMEA must bring not only proven executional excellence, but also an innovative mindset to test new approaches, pilot emerging channels, and experiment with creative engagement strategies that differentiate Kinaxis in a competitive market. Success will also require strong familiarity with key industry thought leaders, associations, and communities that can help fuel and extend Kinaxis’ strategy across the region.

What you will do

Regional Strategy & Leadership

• Drive all field marketing activity in EMEA, ensuring strong alignment with sales, customers, and partners.
• Own and oversee EMEA field marketing strategy, ensuring regional alignment with sales objectives and global marketing priorities.
• Adapt and localize Kinaxis’ global programs to reflect market-specific buyer behaviors, cultural nuances, and competitive landscapes.
• Act as the senior field marketing lead in EMEA, representing the region’s needs within the global marketing organization.
• Build, scale, and manage field marketing resources across EMEA, including recruitment, mentorship, performance management, and career development, while fostering collaboration across markets.

Program Execution

• Develop and deliver integrated, multi-channel marketing programs (events, digital, webinars, campaigns, account-based marketing) to generate demand and accelerate sales pipeline.
• Design and execute engagement strategies specifically aimed at senior decision makers (Director, VP, and C-level executives) at target accounts, ensuring messaging and formats resonate with enterprise leadership.
• Lead flagship EMEA marketing programs (executive roundtables, industry conferences, roadshows) while overseeing event and campaign execution across the region.
• Plan and execute joint marketing programs with strategic partners in EMEA, including co-hosted events, campaigns, and account-based programs to expand reach and drive shared pipeline.

Collaboration & Stakeholder Engagement

• Work closely with sales leadership, business development, and alliances to build account- and partner-focused strategies that support revenue goals.
• Collaborate with global marketing on messaging, content, and campaign execution while tailoring materials to resonate in EMEA markets.
• Partner with the global alliances and partner marketing teams to ensure alignment of regional partner GTM programs with Kinaxis’ strategic objectives.
• Develop relationships with key thought leaders, analysts, and industry communities in EMEA to strengthen Kinaxis’ presence and influence.
• Support PR, analyst relations, and social media activities in EMEA to elevate Kinaxis’ voice in the region.

Measurement & Optimization

• Track, analyze, and report on program effectiveness, pipeline contribution, and ROI for EMEA.
• Use data-driven insights to refine strategies and continuously improve program impact.

What we are looking for

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 10+ years of progressive B2B field marketing experience, including 5+ years of leadership of regional/EMEA-focused programs.
• Strong experience in enterprise software/SaaS and familiarity with supply chain, procurement, or AI solutions preferred.
• Proven track record of generating leads, building pipeline, and engaging senior decision makers (Director, VP, and C-level executives) at enterprise target accounts.
• Demonstrated success in developing and executing integrated demand generation programs that directly impact revenue.
• Experience working with strategic partners and executing joint go-to-market initiatives.
• Familiarity with key industry thought leaders, associations, and communities in EMEA to drive influence and extend Kinaxis’ reach.
• Excellent interpersonal and leadership skills, with proven ability to influence, collaborate, and build trust across global and regional teams.
• Proven ability to build, scale, and manage high-performing teams across diverse markets.
• Strong project management skills with ability to balance multiple priorities in a fast-paced environment.
• Proficiency with Salesforce, Eloqua, Highspot, PowerBI, Wrike, and related marketing/sales technologies.
• Data-driven mindset with experience analyzing performance metrics to guide strategy and execution.

#Senior #LI-KH1

Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day—when we see store shelves stocked, when medications are available for our loved ones, and so much more. 

Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Yamaha, P&G, Honda, and more. 

Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to net-zero operations strategy for the long term. We are involved in our communities and support causes where we can make the most impact.

People matter at Kinaxis and these are some of the perks and benefits we created for our team:

• Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs and training and career development
• Recognition programs and referral rewards
• Hackathons

For more information, visit the Kinaxis web site at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com. 

Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at recruitmentprograms@kinaxis.com. Please note that this contact information is strictly for accessibility requests and cannot be used to inquire about application statuses.

Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description, to identify candidates whose education, experience and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.