Sales Marketing Coordinator
Il y a 6 mois
Job Description
The Sales Marketing Coordinator's objective will be to participate in the development of Dailymotion's digital advertising offers in the various markets where Dailymotion Advertising is active, and more particularly in France. He/She will facilitate the flow of information between the various departments and work closely with the sales team, Ad Operations team, creative studio, content department and product teams.
In support of the marketing and sales teams, and in order to promote Dailymotion's advertising solutions to advertisers and media agencies, the Sales Marketing Coordinator will be responsible for :
- Design and update sales tools:
- Generic and sector-specific sales pitches
- Product data sheets linked to offer and inventory
- Audience files (marketing personae)
- Performance monitoring dashboards
- Design commercial offers to stimulate the market: event-based offers, performance-based offers, sector-based offers, etc.
- Develop a market watch to keep abreast of the AdTech industry, the media market and the issues facing our advertisers' industries.
- Analyze data relating to the platform's audience, video consumption and editorial network, in order to enhance and consolidate the commercial offer: highlight the power of the Dailymotion audience, build targeting strategies, measure performance... (Kantar TGI, Comscore, Médiamétrie, internal tools, etc.)
The position of Sales Marketing Coordinator may evolve according to the needs and development of the team.
Qualifications
Qualifications
- Higher education (Bac+4/5) Business school, engineering school or university with a specialization in Marketing or equivalent.
- A first experience in marketing within a media agency, an advertising sales house or an advertiser is desirable.
- A strong interest in the Internet and/or media market and its players is essential
- Good command of the Office pack (Powerpoint, Excel, Word)
- Bilingual (written and spoken) professional English required
- Excellent interpersonal skills, enabling you to deal with a wide variety of contacts
- Integrity, commitment, responsiveness, curiosity, excellent writing skills and a good head for figures.
- Multimedia production skills would be a plus.
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