Brand Manager Strong Roots
il y a 1 mois
JOB PURPOSE
:Within the appetizers and new business category growth department, located in Villeneuve d’Ascq - France, you as Brand manager Strong Roots (SR) support the Marketing manager, in the development & execution of the Strong Roots growth strategy for Continental Europe across channels (Retail, FS & QSR). This involves active participation in, and driving of specific aspects, with regards market research, innovation and renovation projects, mix development/deployment and communication activities.
WHERE YOU’LL WORK:
France (Villeneuve d’Ascq)
Travelling required to the production sites mostly located in Holland / Belgium
Reports to: Marketing Manager Strong Roots
RESPONSIBILITIES AND ACCOUNTABILITIES:
Participate in building and executing the innovation pipeline for Strong Roots for both FS and retail channels. Packaging development and adaptations of the CE ranges per channel within Strong roots brand guidelines Lead renovation projects in strong collaboration with R&D and strongly connected to all involved departments (quality, supply, regulatory ...) Execute part of the brand build initiatives within the overall brand build strategy (content & asset development, promotional mechanics, events) in strong coordination with the planning & activation teams Ensure effective tracking of brand/range performance and analysis of results Contribute to design of presentations for internal/external engagement around the brand growth strategy Support market research implementation and analysis of results aiming to define and scope most relevant areas of development for Strong Roots brand As project manager, engage the broader organization on her projects and ensure deliverables are within defined timelines and quality standardsWHAT WE’RE LOOKING FOR:
Master degree in marketing At least 2 to 3 years experience ideally gathered with FMCG company At least a 1st successful experience running projects within complex/ international environments Good understanding of Marketing Mix and its levers Excellent communication skills, both written as spoken Fluent in English and French, (an extra language is a plus) Strong inter-personal skills and ability to drive engagement and influence Highly curious with passion for food and food trendsOther Competency Requirements:
Strong ability for problem solving at operational level whilst understanding the strategic framework you operate within Highly agile and solution provider to overcome daily challenges/hurdles enabling on time delivery of missions and tasks Accountability on packaging development/ execution and identified brand assets. Informs decision making (ie. recommendation building) wr. renovation projects. Tracking of quality as related to product design (ensure product design is aligned to proposition). Accountable for effective budget management and trackingWHAT WE OFFER:
· Competitive salary
· Employment contract and stable employment (permanent role)
· Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance)
· Opportunity to work independently in a challenging and international environment
· Open and friendly colleagues
· Partial working from home is possible
Join McCain Family Apply now.
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Brand Manager Strong Roots
il y a 1 jour
Villeneuve-d'Ascq, Hauts-de-France McCain Foods Temps pleinJOB PURPOSE : Within the appetizers and new business category growth department, located in Villeneuve d'Ascq - France, you as Brand manager Strong Roots (SR) support the Marketing manager, in the development & execution of the Strong Roots growth strategy for Continental Europe across channels (Retail, FS & QSR). This involves active participation in,...
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