Trade Marketing and Digital Manager

il y a 1 mois

Vincennes, France Salve.Inno Consulting Temps plein

Bringing a personalized approach to connecting exceptional talent with unique opportunities. Specializing in recruitment for diverse roles, leveraging extensive experience and innovative strategies to find the perfect match for any business needs. Collaboration builds a stronger,  more successful future – one strategic hire at a time.

Are you a strategic thinker with a passion for trade marketing and digital innovation? We are looking for a dynamic and results-driven professional to join our team as we expand our market presence and embrace digital transformation. If you thrive in a fast-paced environment and are excited about the intersection of trade and digital marketing, we want to hear from you

Position Overview
  • Analyze market data, competitive landscape, and sales panels to identify growth opportunities. Use these insights to support Key Account Managers (KAM) and Country Managers in developing strategies for International Cookware within the market.
  • Develop a robust local action plan in line with the country’s strategy and central recommendations, ensuring alignment with the brand's core values.
  • Prepare and participate in client meetings, presenting promotional plans alongside the sales team to support and execute business plans.
  • Assist sales teams in developing category management strategies tailored to consumers and distributors, aiming to enhance market share through detailed category analysis.
  • Collaborate with the sales team to create an annual promotional calendar, including the development of local products for major French promotions (e.g., Chandeleur) and adapting products as necessary (e.g., packaging).
  • Work closely with sales teams to recommend and implement assortment strategies, promotional events, and merchandising plans tailored to customer needs.
  • Adapt and tailor product launch plans to meet the needs of individual clients.
  • Collaborate on the development of the Food Service business plan and related action plans.
  • Participate in product selection for the Food Service category and ensure their integration into key distributor catalogs.
  • Establish and nurture partnerships with key market players, including prescribers and influencers.
  • Develop compelling selling stories and arguments for end users in the Food Service category.
  • Adapt and implement the local digital and communication strategy, ensuring alignment with the central ECommerce strategy.
  • Create and execute effective merchandising solutions, including POS (Point of Sale) development.
  • Assist the sales team in implementing and executing in-store customer plans.
  • Develop sales support tools for the sales force, including POS materials, sales pitches, and sales plans.
  • Oversee the resale of promotional highlights to the sales force and wholesalers.
  • Recommend and monitor the local marketing budget to ensure effective deployment of Trade Marketing actions.
Essential Skills and Qualifications
  • Minimum of 5 years of experience in marketing, category management, and sales.
  • Master’s degree in a related field.
  • Professional proficiency in English is required; knowledge of French is essential.
  • Strong ability to manage cross-functional projects with rigor and organization.
  • Excellent communication and interpersonal skills, with a strong team spirit.
  • Ability to meet deadlines and work effectively under pressure.
What We Offer

As a valued member of our team, you will have the opportunity to make a significant impact in our company's growth and success. We provide:

  • Competitive compensation package with performance-based incentives.
  • Opportunities for professional development and career progression.
  • A dynamic and supportive work environment that champions innovation and creativity.
  • Holiday bonus: €1000 gross/year
  • Hybrid work model up to 2 days per week after validation of the trial period and in agreement with the manager
How to Apply

If you are passionate about driving marketing innovation and building a strong brand presence, apply now to join our team. Click the 'Apply Now' button and take the next step in your career adventure with us.

Diversity and Inclusion at Our Company

We are committed to creating a diverse and inclusive organisation that reflects the diversity of our consumers and the communities where we operate. We value unique backgrounds and perspectives and believe they enhance our workplace and drive our success. We warmly welcome individuals from all backgrounds to apply and join our vibrant and inclusive team.

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