Digital Marketing Specialist

The Offer

• Work from anywhere worldwide
• Flexible working hours
• Excellent rates of pay

The Job

Our client is seeking a highly skilled and motivated Digital Marketing Specialist to join our remote team. The ideal candidate will have a strong background in digital marketing, a passion for driving growth, and the ability to work independently in a remote environment. You will be responsible for developing and implementing effective digital marketing strategies to enhance our clients’ online presence and drive customer engagement.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels including SEO/SEM, email, social media, and display advertising.
• Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

The Profile

Essential Requirements:

• Proven working experience in digital marketing, preferably as a Digital Marketing Specialist or similar role.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Preferred Qualifications:

• Certification in Google Analytics, Google Ads, or similar.
• At least 8 years experience in this field
• Experience with A/B and multivariate experiments.
• Knowledge of HTML, CSS, and JavaScript development and constraints.
• Familiarity with content management systems (e.g., WordPress, Drupal).

The Employer

1. Our client is on a mission to redefine the global workforce. Our vision is clear: to empower individuals worldwide to take control of their careers, breaking down geographical barriers and connecting talent with opportunity.