Senior Marketing Manager MP EMEA

il y a 3 semaines

Arras, France EnerSys Temps plein

EnerSys is the global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Worldwide headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line of Motive Power and Energy Systems with a full range of integrated services and systems. With sales and service locations throughout the world, and over 100 years of battery experience, EnerSys is the power/full solution for stored DC power products. 

Job Purpose

The Senior Marketing Manager for the EMEA and APAC regions is a key member of the Motive Power Global (MPG) Marketing Team. The role focuses on developing and implementing marketing strategies to support and expand our Motive Power line of business. The position will collaborate and interact with global teams across departments including Sales, Service, IT, and Engineering to develop marketing campaigns, messaging, collateral and programs to introduce new products, support existing products and to increase market share within both markets and on a global level.

Essential Duties and Responsibilities

Strategy & Execution  Implement and execute brand strategies for the EMEA and APAC markets, including product positioning, audience targeting, and developing comprehensive marketing plans with specific objectives across various channels and segments Leadership & Teamwork  Manage direct reports to achieve team goals, as required. Participate as a member of cross-functional teams. Tactical Planning  Assist in the development of key strategic and tactical plans to increase sales, market share and profits in selected markets and segments. Program Management  Lead marketing and product-related promotional programs from concept to execution, leveraging both internal and external resources to meet objectives. Campaign Management  Develop marketing campaigns with the end goal of generating qualified leads to increase sales. Campaigns can be delivered in a variety of means including e-blasts, social media, print, PR, traditional mail, etc. Communicate with senior management about marketing initiatives and project metrics, as well as brainstorming fresh marketing strategies. Outsourcing & Vendor Managemen tWork in partnership with our outsourced vendors to develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, web, social media and video assets and other marketing collateral Events & Tradeshows  Plan and implement tradeshows with support of the global marketing team, outsourced agencies and local sales and service personnel. This position will also be required to staff key EMEA tradeshows, as necessary.

Essential Duties and Responsibilities

CRM Database Management  Support the infrastructure development of our customer database via Salesforce to ensure the correct segmentation, conversion reporting and marketing actions. Sales and Service Support Provide product support for the Sales and Service organization by developing and implementing training materials and tools to help maximize effectiveness Collateral Development Development and/or revision of collateral material and sales tools associated with all major product lines across multiple media formats including but not limited to print, digital, web based, video and animated formats. Market & Competitor Analysis  Ensure current products are meeting customer needs and requirements by monitoring and analysing market and competitive information. Develop special reports related to market data, as required. Perform customer surveys as required Planning and Budgeting Assist with the development of long term and annual marketing plans. Ensure that projects are completed on time and within budget. Work with the Global Director of Marketing to prepare and comply with departmental budgets

Qualifications and Experience

To perform this job successfully, the candidate must be able to perform each essential job function to a satisfactory level. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Experience  Minimum of 5 years marketing experience, preferably in industrial or material handling sectors. Proven ability of collaborating with international teams both in-person and remotely with geographically distributed teams. Education  Bachelor’s degree in marketing or related field. An advanced degree in a technical or business area of study is desirable. Language  Fluency in oral and written English required; an additional European language(s) is desirable but not required.

Preferred Skills

Digital / IT Literacy Excellent software skills across all Microsoft Office applications. Must be comfortable communicating via online platforms such as MS Teams, Zoom, etc .  Ability and willingness to learn new tools as needed (SmartSheet, Monday.com, SharePoint etc). Preferable experience with Salesforce CRM, Campaign Automation tools, Digital Asset Management (DAM) tools and other marketing software as required. C ontent & Copywriting Familiarity with content marketing and social media development strategies. Experience in managing social media, marketing campaign production and website development/support is desirable .  Ability to understand audience perspectives and edit or write approachable and intuitive copy for various marketing materials. Proficiency in translating technical information into benefit-driven content that is understood by customers and internal teams. Graphic Design  Basic knowledge of graphic design software (Adobe Creative Suite) to be able to execute basic changes to marketing materials is desirable.

Functional Competencies

High Performance  Energetic and highly motivated, with a strong focus on achieving success. Self-starter mindset is a must. The ability to plan, make decisions and work autonomously to meet specified deadlines and work on structured projects. Strong multi-tasking and project management background is a must Communication  Must have excellent communication skills (written, verbal and presentation). The ability to communicate in a professional and clear manner when dealing with customers, field sales and other colleagues is a must. Exceptional people skills with the ability to interact productively with others. Creative & Flexible Approach  The successful candidate should be capable of thinking creatively and strategically as well as displaying problem-solving characteristics and the ability to successfully prioritize tasks. The candidate should remain flexible to the changing needs of the department and organization, with the ability to cover other duties and tasks as assigned.

EnerSys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. EEO/Minority/Female/Vets/Disabled

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