Marketing Content Manager
il y a 2 jours
The Marketing Content Manager oversees development of compelling content that communicates our brand’s story and reflects our values of exclusivity and elegance. This role will focus on crafting high-end marketing content strategies across various channels, ensuring our brand’s narrative appeals to affluent travelers. You will collaborate with creative teams, external partners, and other marketing professionals to create campaigns that highlight our unique offerings.
Key Responsibilities:
- Develop a comprehensive content strategy for B2C and B2B that aligns with the brand’s goals and resonates with Orient Express guests and prospects.
- Collaborate with internal teams to develop storytelling initiatives around product experience and cross-communicate across platforms and channels.
- Work with brand team and agency partners to drive high-quality visual and written content for digital platforms, print materials, press releases, and other channels that convey our luxury brand message.
- Mapping of customer journey to ensure customer touchpoints are elevated to match Orient Express luxury service principles.
- Develop engaging educational selling tools and webinar content for internal sales teams, Guest Care Center B2B trade and MICE partners and prospects.
- Collaborate with external partners such as luxury brands, influencers, and media to develop co-branded content that amplifies our reach.
- Plan and execute storytelling initiatives for new product launches, high-profile events, and unique yacht itineraries.
- Conduct market and audience research to inform the brand’s content direction and ensure it remains fresh, relevant, and engaging to elite travelers.
- Maintain brand consistency across all communications and ensure that all marketing materials reflect our sophisticated identity.
- Maintains content calendar, assets and timelines.
- Assist with marketing budget and planning.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in a content-focused marketing role, ideally within luxury cruise brands, travel, or hospitality.
- Exceptional writing and storytelling skills, with the ability to tailor content to affluent audiences.
- Strong understanding of luxury branding and experience working with high-end clients or products.
- Creative mindset with experience in developing engaging content across multiple platforms.
- Ability to manage projects from concept to completion, ensuring deadlines are met.
- Familiarity with content management systems and CRM tools.
- Knowledge of the luxury travel landscape is a plus.
- Languages: English and French is a plus
- An excellent relationship builder, confident in working with other teams and leaders; you’re passionate about what we can achieve together
- Excellent verbal and written communication skills. Ability to effectively communicate with internal and external stakeholders.
- Strong analytical and problem-solving skills. Ability to use data-driven insights to inform decision-making.
- Excellent networking and relationship-building skills to work in cross-functional environment.
- Ability to adapt to changing market conditions and implement effective strategies accordingly.
Additional Information
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